Senior Data Strategist
vor 2 Wochen
We are INNOCEAN Worldwide Europe GmbH, a marketing and communications network that combines pan-European collaboration with local expertise and execution. Our team is looking for a visionary Data Strategist to join our dynamic team and drive our data initiatives to new heights.
About the Role:
We're seeking a talented Data Strategist to lead our data strategy, integrating cutting-edge data capabilities with our business objectives and elevating our client relationships through data-driven insights and solutions.
Key Responsibilities:
- Develop and implement a comprehensive data strategy that aligns with and enhances our digital media, adtech, and marketing initiatives
- Identify emerging trends and technologies in the data landscape and propose innovative applications to maintain our competitive edge
- Collaborate with cross-functional teams to ensure data strategy supports overall business goals and client objectives
Client Engagement and Consultation:
- Lead high-level client engagements, translating complex data concepts into actionable insights and strategies
- Provide expert consultation on data-driven approaches to optimize media spend, improve targeting, and enhance overall marketing performance
- Develop and present compelling data-driven narratives and recommendations to clients, showcasing the value of our data capabilities
Solution Development and Integration:
- Work closely with internal teams to design and implement integrated solutions that leverage data to optimize performance across all marketing channels
- Oversee the development of custom data models and algorithms to address specific client challenges and opportunities
- Collaborate with adtech and martech teams to ensure seamless integration of data solutions within the broader marketing technology ecosystem
Team Leadership and Mentorship:
- Lead a data team of fostering a culture of innovation and continuous learning
- Provide mentorship and guidance to team members, helping them develop their skills and advance their careers
- Facilitate knowledge sharing and best practices across the organization to elevate our overall data capabilities
Requirements:
- Bachelor's or Master's degree in Computer Science, Statistics, Mathematics, or a related field
- 7+ years of experience in data strategy, analytics, or a related field, with a proven track record of driving business results through data-driven initiatives
- Strong understanding of statistical analysis, machine learning, and data modeling techniques
- Excellent communication skills in English with the ability to translate complex data concepts into clear, actionable insights for both technical and non-technical audiences
- Demonstrated experience in leading client engagements and managing stakeholder relationships
- Proficiency in data visualization tools and techniques
- Deep familiarity with media landscapes, adtech platforms, and martech solutions
- Experience in the advertising or marketing agency environment
- Knowledge of privacy regulations and data governance best practices
- Certifications in relevant data or marketing technologies (e.g., Google Analytics, Adobe Experience Cloud, Salesforce...)
Our Offer:
We offer a work environment in which you can grow and have an impact on the way we design that growth. If you like to become part of a very international team with a collaborative spirit, click on Apply online.
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