Freelance Digital Marketing Advertising Expert

vor 3 Wochen

Berlin, Berlin, Deutschland Darwin Recruitment Vollzeit

Digital Marketing Advertising Expert

About the Role:

We are in search of a talented Freelance Digital Marketing Advertising Expert to enhance an evolving advertising strategy for a leading client in the industry. This position will concentrate on the optimization and development of new campaigns across multiple platforms, with a primary focus on display and social media advertising.

Key Responsibilities in Paid Social & Display Advertising:

  • Automated & Dynamic Ads - Revise creatives, conduct basic creative analysis, and modify budgets for scaling campaigns after launch. Utilize Smartly for automated and dynamic advertising.
  • Product Feed Management - Create and oversee product feeds using SQL for comprehensive analysis.
  • New Channel Expansion - Oversee and broaden campaigns, including creative updates, briefings, and follow-ups.
  • Google Display Ads - Establish and initiate campaigns, ad groups, and target audiences.
    - Expand into new markets, refresh creatives, and automate processes with feeds.
    - Launch and supervise tests for feeds and audiences across various campaign types.

Required Skills:
  • Experience with major social media platforms (TikTok experience is appreciated).
  • Expertise in Google Display Ads (experience with Microsoft Ads and Criteo is advantageous).
  • Proficiency with Smartly is a plus.
  • Able to launch and manage campaigns effectively.
  • Competence in using SQL for data analysis (experience with Looker and Databricks is beneficial).

Commitment: 2-3 days per week
Duration: Initial contract for 3 months, with potential for extension based on performance and business needs.
Location: Fully remote. Candidates should be based in CEST/ +/-2

Darwin Recruitment is acting as an Employment Business in relation to this vacancy.

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