Brand Engagement Strategist
vor 4 Wochen
Join our team at Industrial Application Software GmbH as a Marketing Specialist, where your expertise will play a crucial role in enhancing our marketing initiatives.
As a Marketing Specialist, you will be an integral part of our dynamic team, leveraging your skills to drive innovation and efficiency in our marketing efforts.
Key Responsibilities- Collaborate with the marketing manager to create and execute comprehensive advertising strategies across various platforms.
- Organize and support promotional activities and contests to engage our audience.
- Develop cross-marketing partnerships to enhance brand visibility.
- Generate and distribute engaging content across social media channels.
- Optimize our websites for improved search engine rankings.
- Analyze web traffic metrics to inform marketing strategies.
- Conduct market research through customer surveys to better understand target demographics.
- Coordinate with teams to develop and standardize digital marketing assets.
- Monitor the performance of digital initiatives and provide actionable insights for improvement.
- Stay updated on digital marketing trends and technologies, offering implementation recommendations.
- Work closely with internal stakeholders to align digital marketing strategies with broader business goals.
- Assist in crafting strategies to foster lasting digital connections across global offices.
- Oversee the organization’s online marketing efforts by planning and executing digital campaigns.
- Identify emerging trends and insights to enhance marketing effectiveness.
- Manage the ongoing presence of the company on social media platforms.
- Contribute to shaping our brand voice and delivering compelling messaging to our target audiences.
- Collaborate with internal teams to create storytelling opportunities that highlight our brand and technology.
- Lead our public relations strategy, working with external partners and agencies.
- Prepare executives for participation in conferences and events, including speaking engagements.
- Manage our social media accounts and contribute to creating engaging content for various marketing channels.
- Exceptional communication and interpersonal abilities.
- Strong understanding of B2B technology, international trade, software, and ERP systems.
- Over 5 years of experience in public relations or executive communications.
- Proficient in writing for diverse digital formats, including emails, articles, blog posts, and social media updates.
- 5+ years of experience in public relations and marketing.
- Comprehensive onboarding and training in our dynamic work environment and software.
- Opportunities for personal and professional growth within a globally active organization.
- Competitive salary based on performance.
- Engaging projects with opportunities for quick responsibility assumption.
- A culture of open communication and streamlined decision-making processes.
- A dedicated and collaborative team awaits your contribution.
Interested in making an impact?
We welcome your application and look forward to discussing how you can contribute to our team.
Industrial Application Software GmbH is a globally recognized technology provider with over 30 years of experience.
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