Product Marketing Strategist

Vor 4 Tagen

Esslingen, Baden-Württemberg, Deutschland MARKT-PILOT Vollzeit
About MARKT-PILOT

MARKT-PILOT is a fast-growing B2B scale-up in Germany, revolutionizing the spare parts business with innovative software. Our mission is to provide comprehensive market transparency, challenging the status quo and empowering our employees to shape their careers.

The Role

We are seeking a Product Marketing Manager to drive our product-driven marketing messaging and strategy for PRICE RADAR and PRICE GUIDE. As a key interface between product management and the Go-To-Market organization, you will be responsible for setting up the product marketing plan, competitor analysis, and content creation.

Your Key Responsibilities
  • Develop a go-to-market strategy, positioning, and launch plan for our products.
  • Conduct competitor analysis to position MARKT-PILOT as a market leader with a unique value proposition.
  • Support the Content team with market data, product features, and persona insights.
  • Enable GTM teams with collateral creation and strategic positioning.
  • Conceptualize and develop product announcements into engaging content.
  • Position our products on B2B review sites and platforms.
  • Support Analyst Relations and pitch deck creation.
Your Skills and Qualifications
  • Product positioning and messaging expertise.
  • Research and analysis skills, with experience in market research and customer needs analysis.
  • Go-to-market strategy planning and execution experience.
  • Strong collaboration skills, with experience working with product management, sales, and customer success teams.
  • Content creation and management skills, with experience in creating marketing materials.
What We Offer
  • A dynamic and agile team culture, with opportunities for growth and development.
  • A feedback-driven environment, where you can learn and improve.
  • A comprehensive benefits package, including flexible working hours, hybrid work options, and a generous vacation policy.
  • Professional development opportunities, including an L&D budget and discounted WELLPASS membership.

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