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Product Marketing Strategist

vor 2 Monaten

Esslingen, Baden-Württemberg, Deutschland MARKT-PILOT Vollzeit
About MARKT-PILOT

MARKT-PILOT is a fast-growing B2B scale-up in Germany, revolutionizing the spare parts business with our innovative software. We empower comprehensive market transparency, challenging the status quo and supporting our employees in shaping their careers.

The Role

We're seeking a Product Marketing Manager to drive product-driven marketing messaging and strategy for PRICE RADAR and PRICE GUIDE. As an interface function, you'll translate product-related topics to the Go-To-Market organization.

Your Mission
  • Develop a product marketing plan with go-to-market strategy, positioning, and launch plan.
  • Conduct competitor analysis to position MARKT-PILOT as a market leader with a differentiating value proposition.
  • Support the Content team with market data, product features, and persona insights.
  • Enable GTM teams with collateral creation.
  • Educate GTM teams on product strategic positioning for customers, partners, and market influencers.
  • Conceptualize and develop product announcements into blogs, how-to-articles, and product newsletters.
  • Position our products on B2B review sites and platforms.
  • Support Analyst Relations with CEO, VP Engineering, Director Product, and VP Marketing.
  • Lead pitch decks and keynotes.
Your Skills
  • Product Positioning and Messaging: Develop compelling product positioning and messaging.
  • Research and Analysis: Conduct market research and analyze industry trends.
  • Strategy: Plan and execute go-to-market strategies.
  • Collaboration: Work effectively with product management, sales, customer success, and other teams.
  • Creation and Management: Create and manage marketing content.
Your Benefits
  • Modern and open scale-up culture.
  • Feedback-driven work environment.
  • Growth opportunities through Learning & Development programs.
  • Flexible working hours and hybrid work option.
  • 30 days of vacation.
  • Subsidized Deutschland-Ticket for train travel.
  • Job bikes for those who prefer cycling.
  • Crew-Love: Regular team events and gaming sessions.
  • Stay Healthy: Discounted WELLPASS membership and healthy snacks.