Product Marketing Strategist
Vor 2 Tagen
MARKT-PILOT is a fast-growing B2B scale-up in Germany, revolutionizing the spare parts business with our innovative software. We empower comprehensive market transparency, challenging the status quo and supporting our employees in shaping their careers.
The RoleWe're seeking a Product Marketing Manager to drive product-driven marketing messaging and strategy for PRICE RADAR and PRICE GUIDE. As an interface function, you'll translate product-related topics to the Go-To-Market organization.
Your Mission- Develop a product marketing plan with go-to-market strategy, positioning, and launch plan.
- Conduct competitor analysis to position MARKT-PILOT as a market leader with a differentiating value proposition.
- Support the Content team with market data, product features, and persona insights.
- Enable GTM teams with collateral creation.
- Educate GTM teams on product strategic positioning for customers, partners, and market influencers.
- Conceptualize and develop product announcements into blogs, how-to-articles, and product newsletters.
- Position our products on B2B review sites and platforms.
- Support Analyst Relations with CEO, VP Engineering, Director Product, and VP Marketing.
- Lead pitch decks and keynotes.
- Product Positioning and Messaging: Develop compelling product positioning and messaging.
- Research and Analysis: Conduct market research and analyze industry trends.
- Strategy: Plan and execute go-to-market strategies.
- Collaboration: Work effectively with product management, sales, customer success, and other teams.
- Creation and Management: Create and manage marketing content.
- Modern and open scale-up culture.
- Feedback-driven work environment.
- Growth opportunities through Learning & Development programs.
- Flexible working hours and hybrid work option.
- 30 days of vacation.
- Subsidized Deutschland-Ticket for train travel.
- Job bikes for those who prefer cycling.
- Crew-Love: Regular team events and gaming sessions.
- Stay Healthy: Discounted WELLPASS membership and healthy snacks.
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