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Product Marketing Strategist

vor 2 Monaten


Esslingen, Baden-Württemberg, Deutschland MARKT-PILOT Vollzeit
About MARKT-PILOT

MARKT-PILOT is a fast-growing B2B scale-up in Germany, revolutionizing the spare parts business with innovative software. Our mission is to provide comprehensive market transparency, empowering customers to make informed decisions.

The Role

We are seeking a skilled Product Marketing Manager to drive our product-driven marketing messaging and strategy for PRICE RADAR and PRICE GUIDE. As a key member of our team, you will be responsible for developing compelling product positioning and messaging that resonates with our target audience.

Key Responsibilities
  • Develop a product marketing plan with a go-to-market strategy, positioning, and launch plan.
  • Conduct competitor analysis to build a solid understanding of the market landscape and position MARKT-PILOT as a market leader.
  • Support our Content team with market data, product features, and persona insights.
  • Enable GTM teams with creation of collaterals.
  • Support GTM to educate them about the strategic positioning of the product to customers, partners, and market influencers.
  • Conceptualize and develop product announcements into blogs, how-to-articles, and product newsletters.
  • Position our products on selected B2B review sites and platforms.
  • Support MARKT-PILOT's start into Analyst Relations.
  • Responsibility for pitch decks and key notes.
Requirements
  • Product Positioning and Messaging: Ability to develop compelling product positioning and messaging that resonates with target audiences.
  • Research and Analysis: Expertise in conducting market research, analyzing industry trends, and understanding customer needs.
  • Strategy: Experience in planning and executing go-to-market strategies, including product launches, promotional campaigns, and sales enablement.
  • Collaboration: Strong collaboration skills to work effectively with product management, sales, customer success, and other teams.
  • Creation and Management: Proficiency in creating and managing various types of marketing content.
What We Offer
  • A dynamic and agile team culture that encourages creativity and growth.
  • Feedback-driven environment that supports learning and development.
  • Flexible working hours and hybrid work options.
  • 30 days of vacation and a Deutschland-Ticket subsidy.
  • Job bikes and regular team events.
  • A discounted WELLPASS membership and healthy snacks.