CRM Specialist

vor 3 Wochen

Berlin, Berlin, Deutschland Babbel Vollzeit
Job Title: CRM Freelancer

We are seeking an experienced CRM Freelancer to join our team at Babbel. As a key member of our CRM team, you will be responsible for developing, leading, and deploying new initiatives and activities to drive customer value and revenue growth.

Key Responsibilities:
  • Lead high-visibility projects and drive new initiatives in collaboration with the CRM team, focusing on campaigns, automations, segmentation, data science models, and communication channels.
  • Collaborate closely with Marketing, Product, Platform, and Business Analytics teams to ensure seamless execution of CRM strategies.
  • Launch pre-defined CRM campaigns via relevant communication channels to achieve desired revenue objectives.
  • Work closely with CRM Managers to align on campaigns, segmentation, and tests.
  • Support, design, implement, and track CRM A/B tests.
  • Create, test, and deploy required landing pages for campaigns.
  • Analyze data, derive insights, and drive CRM performance forward.
Requirements:
  • Proven analytical skills, proactive mindset, and ownership of responsibilities.
  • Expertise in multichannel CRM activities (email, push, in-app, web).
  • Ability to structure work and attention to detail.
  • Capacity to understand, communicate, and drive technical projects with Product Managers and Engineers.
  • Comfortable working autonomously.
Preferred Qualifications:
  • Many years of in-depth experience in CRM, including strategic and leadership experience with a focus on revenue-generating activities.
  • Prior experience with Emarsys CRM Marketing Cloud, especially for the email channel. Experience with other similar tools like Braze, Iterable, Airship, etc. will be considered.
  • Good to have: experience in Contentful, Tableau, ESL (Emarsys Scripting Language).
  • Prior experience of doing CRM in a subscription business is a plus.
  • Knowledge of GDPR and email opt-in requirements.
  • A track record of finding innovative solutions and approaches.
  • A passion for data-driven approach to CRM activities.
  • Excellent communication skills in English.

Diversity at Babbel

We welcome everyone to apply, especially those individuals who are underrepresented in tech. We are a learning company, inside and out, and we encourage you to apply even if you do not fit all the technical requirements. Please state your pronouns in your application, and let us know if you'd like to be addressed by a name other than the one appearing on your official documents. If you have a disability or special need, feel welcome to inform us, so that we can provide you with the proper assistance in the application process.

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