App Growth Project Lead

REPLUG is a leading mobile growth consulting agency helping mobile apps scale through Paid User Acquisition, App Store Optimization, Creative Strategy, and Growth Consulting. We work with top brands and ambitious startups, providing data-driven strategies, hands-on expertise, and a no-BS approach to growth. We’re a small, experienced, and fast-moving team, and we’re now looking for an App Growth Project Lead who can help us scale operations while maintaining the quality and strategic depth our clients expect. Tasks We’re looking for an App Growth Project Lead to strengthen our internal delivery, support our Paid UA and ASO teams, and ensure flawless execution of our growth strategies across multiple app clients. This role is not client relationship management and doesn’t involve commercial or strategic discussions with clients. Your mission is to make sure everything that follows those conversations is executed at the highest possible standard: the right tasks are created, teams are aligned, deadlines are met, our data, creatives, and reports are spotless, and there is always something new to test. You’ll be the operational backbone of REPLUG’s growth projects. You will be contributing to the strategy and making sure it’s translated into action. You’ll ensure all teams deliver quality and consistency across accounts, overseeing campaigns, testing, and performance strategy. Your Main Responsibilities 1. Project Coordination & Delivery Ensure strategies are translated into clear internal actions, coordinate Paid UA, ASO, and Creative teams, and align priorities and timelines. Lead weekly check-ins, monitor progress, and remove blockers. 2. Reporting & Data Hygiene Supervise weekly and monthly reports for accuracy and clarity. Review performance data, challenge insights, and connect results to next steps. Track budgets, pacing, and key KPIs across accounts. 3. Testing Process & Performance Tracking Monitor current campaign performances, identify opportunities, propose tests, explore new channels, etc Maintain Paid UA and ASO testing roadmaps and track outcomes Drive continuous experimentation on creatives, channels, and audiences, evaluate test results, and share learnings internally. 4. Creative & Quality Control Oversee creative approvals and ensure all assets meet quality and performance standards. Review messaging and visuals for alignment with strategy and past learnings. 5. Internal Communication & Documentation Prepare meeting agendas, document actions, and follow up. Maintain a simple risk log to anticipate issues early. What Success Looks Like Every client project runs smoothly and predictably. Tasks, trackers, and reports are accurate, on time, and complete. Internal teams (Paid UA, ASO, Creative) are aligned and accountable. No confusion between strategy, execution, and communication flow. Requirements 4+ years of experience in a mobile marketing or growth agency, managing multiple client projects. Deep knowledge of the mobile marketing ecosystem, including Paid User Acquisition, tracking & attribution (MMPs, SKAN, Firebase, GA4), and App Store Optimization (ASO). CRM or Lifecycle Marketing knowledge is a plus. Strong understanding of performance metrics (CPI, CPA, ROAS, retention, conversion). Proven track record in project management and operational delivery, managing timelines, dependencies, and team alignment. Excellent organization skills and attention to detail. Proactive and structured mindset, you bring clarity and consistency without being chased. Confident communication skills in English (German a plus). Strong command of tools like Looker Studio, Google Sheets, Trello/Asana, and Slack. Comfortable working remotely in a fast-paced, international environment. Benefits A fully remote work environment with flexible hours. The opportunity to work with top-tier mobile apps and cutting-edge growth strategies. A chance to shape a newly formed department and grow with the company A high-growth environment where you can take full ownership of client relationships and projects. Competitive compensation and performance-based bonuses on accounts' revenue growth. At REPLUG, we believe that diversity drives innovation and success. We are an equal opportunity employer, and we welcome applications from all backgrounds, regardless of gender, ethnicity, age, disability, or sexual orientation. Our business is driven by core values that guide us through every activity, challenge, and opportunity in our day-to-day business. Our core values are: 👀 Integrity and Transparency: We believe in a no-nonsense approach, fostering a culture of honesty and transparency in all our day-to-day activities. 🔝 Excellence in Execution: We are committed to delivering high-quality output in every project. Our attention to detail ensures we meet and exceed our clients' expectations. 🦄 Innovation and Creativity: We continuously challenge the status quo and strive for innovation. By bringing new ideas and approaches every quarter, we ensure that we stay ahead in the industry. 🎯 Customer-Centric Approach: Our clients' success is our success. We prioritize understanding their needs and delivering solutions that drive their growth and business value. 🤓 Continuous Learning and Knowledge Sharing: We stay updated with the latest industry trends and encourage knowledge growth. By sharing our learnings and insights, we amplify our impact and contribute to the industry's advancement. ✊ Proactivity and Ownership: We are doers. We take initiative, take ownership of our tasks, and drive projects to completion. This proactive attitude ensures that we consistently achieve our goals. 🤝 Collaboration and Teamwork: We believe in the power of teamwork. By collaborating and supporting each other, we achieve greater results and create a positive work environment. 🙇 Adaptability and Resilience: The mobile marketing landscape is dynamic. We stay adaptable, embrace changes, and are resilient in facing challenges, ensuring our sustained growth and success. ******** At REPLUG we strive to make our clients happy, and we go proud of saying that we usually accomplish our goal. Don’t believe us? Check our: Our Clutch Reviews: clutch. co/profile/replug#reviews Our Success stories: rplg. io/success-stories/ ******** Some recent awards and recognitions for REPLUG: Top Mobile App Marketing Company 2022 and 2023 - Clutch Top User Acquisition Company 2025 - Business Of Apps Top App Marketing Company 2025 - Business Of Apps Best User Retention Campaign 2021 - App Growth Awards Best Integrated Mobile Advertising Campaign 2025 - Web Excellence Award Most Effective App Install Campaign 2023 - Effective Mobile Marketing Awards Gran Prix Awards 2024 - Effective Mobile Marketing Awards Top 1000 Companies 2024 - Clutch Top B2B Company 2024 - Clutch App Marketing Campaign of the Year 2023 Finalist - App Growth Awards Best User Acquisition Company 2023 Finalist - App Growth Awards ******** Some brands you will work with: Bolt, BILD News, Intesa San Paolo, Momox, Mediaset, Autodoc, Welt News, Upday, PhotoSì, Fitness AI, Jelly Juice, Cookie Clickers, Podimo, Path Crypto, MultiPolls, Golden Surveys, KptnCook ******** This is probably one of the longest job descriptions you have ever read. You must at least appreciate our effort to find the right person 🤓 But if you have made it this far, it means that you may recognize yourself in what you have read. If so, we look forward to talking with you