Organic Growth Lead at Music-edtech App

**Your mission**:
We are seeking an experienced and results-driven Organic Growth Lead to spearhead high-impact organic growth initiatives. With a minimum of 5 years of hands-on experience in driving traffic and improving conversion rates, you will take full ownership of key projects from conception to execution, including overseeing technical SEO efforts. In this role, you will also mentor and lead a small team of freelancers, fostering a culture of data-driven decision-making and analytical thinking. You will be expected to have a strong technical understanding to optimize website performance and troubleshoot challenges as well as having your finger on the pulse with the latest developments within AI marketing. Reporting to the CMO, you will ensure alignment with strategic business goals and play an important role in helping Skoove meet their growth targets.

**Your job**:

- SEO Strategy & Execution:

- Develop and execute data-driven SEO strategies to improve search engine rankings and drive organic traffic.
- Coordinate and support SEO freelancers and Wordpress developer in executing key initiatives.
- Optimize on-page and technical SEO elements, including meta tags, site structure, and schema markup.
- Collaborate with content creators to develop high-quality, SEO-optimized content.
- CRO:

- Analyze user behavior and website performance to identify bottlenecks in the conversion funnel.
- Develop and implement strategies to optimize landing pages and user flows to increase conversion rates.
- A/B test hypotheses to validate improvements in user experience and conversion metrics.
- Analytics & Reporting:

- Analyze website performance using tools such as Google Analytics, Search Console, Ahrefs and Mixpanel.
- Assist the CMO with ad-hoc analytical requests, providing insights that help identify opportunities for driving growth and optimizing performance.
- Present performance reports and recommendations to stakeholders.
- Partner closely with our performance marketing freelancer, offering analytical and strategic recommendations that drive alignment with our growth KPIs.
- Foster synergy between organic and paid channels to amplify overall marketing performance.
- Affiliate Marketing:

- Collaborate with the affiliate marketing team, offering a fresh, analytical perspective and entrepreneurial approach to identify growth opportunities and enhance performance.
- Campaign Ownership:

- Lead organic growth projects and campaigns from concept to execution.
- Identify and resolve challenges proactively, providing innovative, solution-focused approaches.

**Your profile**:

- 5+ years of experience in B2C marketing, with a strong focus on SEO and organic growth strategies.
- Proven track record of driving significant traffic and engagement through organic channels.
- Strong analytical skills with the ability to interpret complex data and provide actionable insights.
- Ability to lead and inspire cross-functional teams, including marketing freelancers, web developers, and designers.
- Excellent project management skills with experience handling multiple priorities and deadlines.
- Experience in content marketing, link-building strategies, and user experience optimization.
- You are fluent in English (speaking and writing).
- Experience in e-learning, music, or games is a plus.

**What's in it for you?**:

- The ability to work in a cutting-edge field, with some of the best people in music-tech.
- Lean hierarchies and short decision-making processes meaning you can take ownership of projects and see them through to completion
- A diverse and super friendly international team.
- A creative working space with a great terrace in the central and popular Friedrichshain area.
- Learning budget - up to €2,500 per year.
- A stable, profitable company with more than 3 million users.
- Fresh fruits, good coffee, and enjoy the evenings with a chilled beer.
- Support if you plan to move to Berlin and help with settling in.
- Flexible remote work of up to 60% of your time.
- Yearly team offsites.
- 28 paid vacation days.

**Eligibilty**:
At Skoove, we are proud of our diverse and international team. If you do not have EU nationality or a Blue Card, you can still apply

**Job Start**:
01.03.2025

**About us**:
At Skoove, we unlock the magic of playing an instrument. With more than 3 million users today, we create one of the world’s leading interactive apps to learn piano. With our team of 30 certified music nuts, Skoove is built on 3 pillars: our tech which utilises AI to help users learn, our learning content which is built off the back of our strong partnerships with major labels and customer acquisition - we have a strength in SEO and are often ranking #1 for online piano lessons on search.

Join an exceptional, multinational team and shape the future of music making. At Skoove, we offer a positive and purpose-driven working atmosphere in our vibrant office in Berlin Friedrichshain, complemented by a flexible hybrid wor