Executive Director, Marketing
vor 7 Monaten
We are Redcare Pharmacy.
At Redcare Pharmacy, we're not just Europe's premier one-stop e-pharmacy and health marketplace. We're a team of dedicated professionals, committed to innovation, growth, and above all, the wellness of our customers. As part of our ongoing strategic development, we are seeking a dynamic and committed Executive Director, Marketing (M/F/d). This critical leadership role will be at the forefront of shaping our marketing initiatives in all our 7 active countries. If you are someone who exemplifies servant leadership, thrives in managing diverse teams, and is driven by the prospect of transitioning our marketing into a state-of-the-art, personalized and data-driven future, then we invite you to explore this exciting opportunity with us. Join us, and be part of our journey to redefine the e-pharmacy landscape in Europe.
- About the role
- You're responsible for our entire marketing portfolio, overseeing our CRM, Performance Marketing, Brand Marketing and Digital Analytics teams and their marketing efforts
- You develop and implement an integrated marketing strategy to support the further growth of the business in all our 7 active countries (Germany, Austria, Belgium, Italy, Switzerland, Netherlands, France), taking into consideration the varying stages of development in our markets
- Your strategic approach is customer-centric, with a keen awareness of the opportunities and challenges presented by our different customer segments. This includes the development of personalized retention methods for our more than 10 Mio. active customers, the attraction of the most valuable new customers, and the promotion of a compelling and appealing brand identity
- You establish a data-driven & automated marketing structure and tech & tool stack to ensure maximum efficiency and scalability
- You lead a diverse team, including both individual contributors and team leaders. Through servant leadership you inspire and empower your team to reach their full potential, fostering an environment of collaboration and continuous learning
- You manage and optimize significant marketing budgets, ensuring a solid return on investment and reporting on key performance indicators to our executive management
- You establish strong relationships with our country & platform management, category & onsite merchandising, pricing, brand management and product development to leverage synergies, identify opportunities and maximize overall value for the entire organization
About you
- Your expertise includes successfully implementing and scaling marketing activities across diverse regions, transitioning from conventional methods to a data-driven, automated set up
- You have a broad marketing view, knowing about the different challenges and potentials for new customers, existing customers and brand marketing in an e-commerce environment
- You are well-versed in the management of both leaders and teams within your domain, while still identifying with a hands-on mentality
- You know how to manage a marketing budget as efficiently as possible
- You have a data driven, analytical and innovative mindset, and are passionate about finding ways to improve and having a direct impact on the company’s success
- You thrive in ensuring a harmonious integration of strategic vision, execution, team leadership, and innovative process shaping
About your benefits
- Flexible working hours
- Remote flexibility within Germany and for up to 20 days a year within the EU
- 30 vacation days
- Regular team & company events
- Professional growth. In-house and external trainings. You are free to shape the content and structure of your professional growth plans
- Deutschland Ticket
- Urban Sports Club Membership
- Access to mental health platform Likeminded
- Company pension plan
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