Senior Marketing Executive

vor 6 Monaten

Frankfurt am Main, Deutschland 1825 Vollzeit

Job Description

Role: Senior Marketing Executive - DACH

Location: Frankfurt, Germany

Division: Global Marketing

About

At abrdn, our purpose is to enable our clients to be better investors.

Clients worldwide trust us to find future-fit investment opportunities to deliver the outcomes they want. Our technology and insight help empower them to make better decisions, while the powerful partnerships we build help to enhance the expertise that we offer. And by enabling clients to invest responsibly, it helps us to build a better world.

About The Department

Global Marketing is committed to maximising corporate reputation, client reach and engagement, underpinned by a strong commercial orientation. Responsibility extends to developing the business across 80 markets spanning, Institutional, Wholesale and Retail channels.

DACH Distribution and Marketing target Institutional and Wholesale channels (Germany and Switzerland considered as a priority by the Group).

About The Role

The role-holder will have the ability to execute across the full marketing spectrum, with an ultimate requirement to demonstrate the creation of business value. The role holder will support the Senior Marketing Manager - DACH.

In addition to providing support for the whole region, the role holder will be responsible for planning and implementing marketing activities with a focus on Switzerland until a marketing employee is hired in Switzerland. Once a new Marketing employee has been hired and trained in Switzerland, the responsibility of the role holder will shift to Germany and Austria.

Role Responsibilities (as indicated above, the below will focus on Switzerland until a new marketing employee is hired in Switzerland and there after all the below will focus on Germany/ Austria):
Support the Senior Marketing Manager - DACH in developing DACH/Switzerland Marketing Strategy and build the operating model to deliver including:

- Influencing and managing the on-going relationship with the Head of Distribution - Switzerland and the Distribution team members
- Developing and articulating marketing strategies for existing and future channels
- Building marketing plans to address market, channel and client segment opportunities

Lead annual planning activity for Switzerland with the support of the Senior Marketing Manager - DACH, leveraging resource to best effect:

- Oversee detailed bottom up market resource and campaign planning
- Monitor progress against plan and budgets, flexing priorities accordingly, and report on the activity on a monthly basis
- Manage local marketing budget and committed spend

Support and inform the delivery of Global brand and thematic campaigns within the DACH market with responsibility for Switzerland:

- Adapt and roll out centralised campaigns: campaign design & structure for the markets
- Adopt global standards and processes and embed best practice across the markets
- Develop and deliver commercially focused marketing campaigns and contact strategies
- Establish defined contact strategies to maximise reach and engagement with content
- Ensure suite of investment content available through local generation & global leverage
- Engage internal centres of excellence to maximise campaign design
- Liaise with the markets Distribution team to ensure follow through
- Design campaigns utilising the full communications mix - PR, Advertising, Events, Digital etc.
- Maximise Distribution adoption of content and campaigns ensuring follow up to capitalise on opportunities

Event strategy and management:

- Develop an event strategy for Switzerland (both proprietary and sponsored Third party) aligned to product priorities (promotion & retention), along with Distribution
- Oversee operational side of events, with the support of the central events team for sponsored and flagship events

Digital Marketing:

- Digital Marketing Strategy roll out, with the support of the central Digital Marketing team
- Work on all aspects of digital, keeping a keen eye on best practice and innovation
- Plan campaigns based on data-driven decision making for appropriate media mix
- Collaborate with the central Search & Social Media experts on Paid Search (PPC) strategy as well as support on Search Engine Optimisation (SEO) roll out across websites
- Fully digest digital activity dashboards to ensure all digital activity is appropriate and where applicable, work closely with specialists to identify optimisations for future activity
- Own local channel website content and in the future plan and execute website updates in line with broader marketing communications strategy and to improve User Experience and engagement with our content

To be successful in this role you will need (minimum experience/ requirements)
- Highly motivated, flexible, great attention to details, personal initiative and ability of carrying out projects in autonomy are a must with a proven B2B track record
- An excellent communicator; You will be fluent in German, you will

  • Personalberater / (Senior) Consultant (m/w/d) Executive Search

    vor 7 Monaten

    Frankfurt, Deutschland BludauPartners Executive Consultants GmbH Vollzeit

    BludauPartners Executive Consultants GmbH mit den Standorten in Frankfurt und Wiesbaden bietet national und international agierenden Unternehmen mit den Leistungen Executive Search, Executive Assessment und Executive Development einen ganzheitlich integrierbaren Beratungsansatz rund um die Besetzung, Bewertung und Entwicklung von Top-Führungskräften und...

  • Credits & High Yield Senior Sales

    Vor 2 Tagen

    Frankfurt am Main, Deutschland W Executive Vollzeit

    Posted by Kaltrina Elezi- Recruiter We are seeking a highly motivated and experienced Credits & High Yield Senior Sales to join our client's dynamic team in Frankfurt. In this role, you will focus on driving the distribution and growth of Credits & High Yield products to institutional clients across German speaking countries. You will collaborate closely...

  • Senior Sales Executive

    vor 3 Monaten

    Frankfurt am Main, Deutschland Bruin Vollzeit

    B- Posted by - Bianca Romao-Willis- RecruiterOur client is an award-winning investment management house headquartered in America. Due to continued growth and success, they are recruiting an **Senior Sales Executive - Northern Germany** to join their high-performing team in Germany on a permanent basis. Working in one of the firm's key markets, the Senior...

  • Marketing and Business Development Executive

    vor 7 Monaten

    Frankfurt am Main, Deutschland Fragomen Vollzeit

    Job Description About us: Fragomen is the world’s leading exclusive provider of immigration services. We are a firm of more than 6,200 immigration-focused professionals and staff spanning more than 60 offices worldwide. Immigration has been our sole focus for 70 years, and today we offer support in more than 170 countries. We are problem-solvers,...

  • Executive Assistant to Senior Partner

    vor 6 Monaten

    Frankfurt am Main, Deutschland Trilogy Writing and Consulting Vollzeit

    **Executive Assistant to Senior Partner (w/m/d)** **Full-Time - In office (Frankfurt)/Hybrid** **Who We Are**: Trilogy Writing & Consulting GmbH, An Indegene Company, is a globally renowned medical writing company with headquarters in Frankfurt, Germany and a presence across Europe and North America. We specialize in creating regulatory documentation for...

  • Berater (m/w/d) Executive Search: Chancen für Top-Führungskräfte

    vor 2 Wochen

    Frankfurt am Main, Hessen, Deutschland BludauPartners Executive Consultants GmbH Vollzeit

    BeratungsdienstleistungWir suchen am Standort Frankfurt einen erfahrener (Senior) Berater (m/w/d) für unseren Geschäftsbereich Executive Search. Die Position bietet eine einzigartige Chance, Ihre eigenen Ideen einzubringen und Ihren Bereich aktiv mitzugestalten.Kernanforderungen:Beratung namhafter Unternehmen bei der Besetzung von exponierten...

  • Senior Business Development Executive

    vor 3 Wochen

    Frankfurt am Main, Hessen, Deutschland iDeals Vollzeit

    Job Description:We are seeking a highly motivated Senior Business Development Executive to lead and grow our sales team in EMEA. As a senior executive, you will be responsible for shaping the company's strategic growth initiatives, fostering key partnerships, and driving revenue expansion.This is a unique opportunity to build an exceptional track record in a...

  • Senior Account Executive

    vor 3 Monaten

    Frankfurt am Main, Deutschland Doctolib Vollzeit

    **Werde Teil unserer Mission, werde Teil von Doctolib!**: Vertrieb ist Deine Leidenschaft und Du magst es, im Außendienst nah an den Kund:innen zu sein? Dann suchen wir dich als engagierte:n Senior Account Executive für unseren Standort Frankfurt und Umgebung in Vollzeit, die/der mit uns die Zukunft des digitalen Gesundheitswesens gestalten möchte. Wenn...

  • Senior Account Executive

    vor 2 Wochen

    Frankfurt am Main, Deutschland Configura Vollzeit

    Configura is a global leader in Space planning solutions, empowering industries dealing with configurable, complex products. We are headquartered in Sweden, with operations across the US, Germany, Malaysia, and Japan, globally we are 300 talented, engaged employees. Our scalable platform streamlines design, enhances efficiency, and opens doors to innovative...

  • Senior Account Executive

    vor 6 Monaten

    Frankfurt am Main, Deutschland Pelico Vollzeit

    Are you ready to be part of a groundbreaking company at the forefront of Industry 4.0? Pelico is on a mission to drive the transition of factories towards greater resilience, agility, and resource efficiency through data-driven collaboration. Pelico, headquartered in Paris, France, emerged in 2019 as a result of merging the finest talents from the realms of...

  • Marketing-Spezialist:in für Performance Marketing und Analysen

    vor 2 Wochen

    Frankfurt am Main, Hessen, Deutschland BludauPartners Executive Consultants GmbH Vollzeit

    BeschreibungBei BludauPartners Executive Consultants GmbH suchen wir einen eingeschriebenen Studenten (m/w/d) im Bereich Marketing, Betriebswirtschaft oder Kommunikation. Als Werkstudent:in unterstützt er/sie das Team bei der Erstellung und Optimierung von Performance-Marketing-Kampagnen und analysiert Daten zur Auswertung und...

  • Senior Account Executive

    vor 6 Monaten

    Hanau am Main, Deutschland Rocket Software Vollzeit

    It's fun to work in a company where people truly BELIEVE in what they're doing! Job Description Summary: The Senior Account Executive is an enterprise software sales professional who sells a platform of software solutions to Global 1000 clients. This individual understands executive selling into large companies, outstanding communication skills and brings...

  • Werkstudent:in für Performance Marketing

    vor 6 Monaten

    Frankfurt, Deutschland BludauPartners Executive Consultants GmbH Vollzeit

    BludauPartners Executive Consultants GmbH ist eine Personalberatung mit Hauptsitz in Frankfurt am Main. Wir beraten nationale und internationale Unternehmen rund um die Besetzung, Bewertung und Entwicklung von Top-Führungskräften und Expertenpositionen. Wir suchen zuverlässige, selbstständige Charaktere die einen hohen Qualitätsanspruch an die eigene...

  • Werkstudent:in für Performance Marketing

    vor 1 Monat

    Frankfurt am Main, Hessen, Deutschland BludauPartners Executive Consultants GmbH Vollzeit

    ÜberblickBludauPartners Executive Consultants GmbH ist eine renommierte Personalberatung mit Hauptsitz in Frankfurt am Main. Wir beraten nationale und internationale Unternehmen bei der Besetzung, Bewertung und Entwicklung von Top-Führungskräften und Expertenpositionen.AufgabenWir suchen eine zuverlässige und selbstständige Werkstudent:in für unsere...

  • (Senior) Talent Acquisition Specialist

    vor 6 Monaten

    Frankfurt am Main, Deutschland BludauPartners Executive Consultants GmbH Vollzeit

    BludauPartners Executive Consultants GmbH bietet national und international agierenden Unternehmen mit den Leistungen Executive Search, Executive Assessment und Executive Development einen ganzheitlich integrierbaren Beratungsansatz rund um die Besetzung, Bewertung und Entwicklung von Top-Führungskräften und ausgewählten Expertenpositionen. Im Zuge der...

  • Sales Executive, Senior Professional Germany

    vor 3 Monaten

    Frankfurt am Main, Deutschland Vanguard Group Vollzeit

    Sales Executive, Senior Professional Germany Identifies, builds, and develops new business opportunities for Vanguard. Assists in the ongoing retention of key accounts. Exhibits strong sales skills and product knowledge. Covers large and complex prospects and/or accounts. **Bringing Vanguard's mission to life** At Vanguard we strive to take a stand for...

  • Senior Account Executive Banking Enterprise

    vor 6 Monaten

    Frankfurt am Main, Deutschland Genesys Vollzeit

    Genesys empowers more than 7,500 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized...

  • Business Development and Sales Executive

    vor 6 Monaten

    Frankfurt am Main, Deutschland Information Services Group Vollzeit

    **Business Development and Sales Executive** Accelerating digital excellence to drive growth, amplify value and deliver purpose to our clients. The BD and Sales Executive will be based in Germany and is responsible for identifying, acquiring, and growing significant client relationships, client retention and renewal, and overall client satisfaction. The BD...

  • Executive Assistant with Marketing Background

    vor 7 Monaten

    Frankfurt Am Main, Deutschland GOPA Group Vollzeit

    **A JOB OPPORTUNITY AT**: GOPA Group Service GmbH **A JOB THAT INSPIRES YOU**: GOPA Consulting Group is one of Europe’s leading consultancies in the field of international cooperation. Each of our companies has a different technical focus, which together creates a unique ecosystem that enables us to bring integrated solutions to address increasingly...

  • Executive Assistant

    vor 6 Monaten

    Bad Soden am Taunus, Deutschland Jobactive GmbH Vollzeit

    **Executive Assistant (m/w/d) Marketing - DIREKTVERMITTLUNG** - Unser Auftraggeber ist ein weltweit führendes Unternehmen für Gase in Industrie, Umweltschutz, Medizin, Lebensmittel, Schweißtechnik, 3D-Druck und mehr. - Für die Abteilung Sales & Marketing Europe in Bad-Soden suchen wir zum nächstmöglichen Zeitpunkt zur direkten Personalvermittlung in...