Marketing Effectiveness Lead, Large Customer Sales

vor 2 Monaten


Frankfurt am Main, Deutschland Google Vollzeit

**Minimum qualifications**:

- Bachelor's degree or equivalent practical experience.
- 8 years of experience in digital media, sales, marketing, or product roles.
- Experience working in digital or offline brand advertising.
- Ability to communicate in English and German fluently to support client relationship management in this region.

**Preferred qualifications**:

- Experience working in a consultative capacity to synthesize customer actions and recommendations.
- Experience running Marketing Mix Models.
- Experience in one area of sales effectiveness, brand health/tracking or audience measurement, with knowledge of ad effectiveness and brand measurement ecosystems.
- Experience in local market research with excellent customer-facing, consultative, and communication skills.
- Excellent people management and presentation/influencing skills.

About the job
As a Marketing Effectiveness Lead, you will be responsible for helping advertisers scale their use of Google measurement solutions at the intersection of Marketing Mix Models (MMM), incrementality and attribution, and actioning on the insights produced.
In this role, you will help measure and understand the value of marketing investments overall, and with Google specifically. You will convince advertisers to take the necessary actions to properly determine brand, media customer value, and channel impact.

**Responsibilities**:

- Develop and activate a strategy for providing direct consultative measurement support for our DACH advertisers and the Sales teams who manages them.
- Consult Google’s largest customers on their Marketing (media) mix models through Return on Investment (ROI) consultation that aim at improving the design, implementation, and interpretation of their models. Ensure clear actionability for Google campaigns.
- Drive adoption of high quality Marketing Mix Models (MMMs) with clients in DACH, including improved Google data provision into MMMs and consultation on processes and results.
- Uncover measurement-related challenges, and develop bespoke solutions across stakeholders to drive business growth.
- Manage relationships with third-party measurement vendors and agencies in coordination with our Sales teams and advertisers.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See alsoGoogle's EEO Policy andEEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing ourAccommodations for Applicants form.



  • Frankfurt Am Main, Deutschland BI Vetmedica GmbH Vollzeit

    **Tasks & responsibilities**: - As our new Global Head of Sales Force Effectiveness, you will play a critical role within our organization as you represent the highest investment at country level and make sure we drive our investments in the most profitable and effective way.- You will define the strategy and vision for the whole sales force effectiveness...


  • Frankfurt am Main, Deutschland Fintiba GmbH Vollzeit

    **About Us** Fintiba is a fast-growing company based in Frankfurt am Main and the market leader in online-based solutions for international students in Germany. We use innovative technology to bridge students, universities, politics, banking, and e-commerce. Our mission is to simplify the journey for future knowledge workers and specialists to Germany,...

  • Growth Marketing Lead

    vor 5 Monaten


    Frankfurt Am Main, Deutschland Tomra Vollzeit

    **Company Description** - Full time - 1 day remote working - 3-4 days working in our office in Mülheim-Kärlich TOMRA Recycling is a division of TOMRA Group. TOMRA was founded on an innovation in 1972 that began with the design, manufacturing and sale of reverse vending machines (RVMs) for automated collection of used beverage containers. Today, TOMRA is...


  • Frankfurt am Main, Hessen, Deutschland Cellebrite GmbH Vollzeit

    Celebrating its presence in over 140 countries, Cellebrite GmbH seeks an ambitious Digital Sales Leader to spearhead sales execution for Law Enforcement /Gov in Germany. As a core member of the team, you will drive growth and exceed annual targets while fostering exceptional customer relationships.About the RoleThis is an excellent opportunity for a seasoned...

  • Sales Team Lead

    vor 1 Monat


    Frankfurt am Main, Hessen, Deutschland Club Med Vollzeit

    Job Title: Sales Team LeadJob Summary:We are seeking a highly motivated and experienced Sales Team Lead to join our team at Club Med. As a Sales Team Lead, you will be responsible for developing and implementing sales strategies to drive revenue growth and improve customer satisfaction.Key Responsibilities:Develop and implement sales strategies to drive...


  • Frankfurt am Main, Deutschland Fintiba GmbH Vollzeit

    **About Us** Fintiba is a fast-growing company based in Frankfurt am Main and the market leader in online-based solutions for international students in Germany. We use innovative technology to bridge students, universities, politics, banking, and e-commerce. Our mission is to simplify the journey for future knowledge workers and specialists to Germany,...

  • Marketing Specialist

    vor 4 Wochen


    Frankfurt am Main, Hessen, Deutschland DIS AG Vollzeit

    Key Responsibilities:• Develop and implement marketing strategies to promote products and services.• Collaborate with cross-functional teams to launch new products and services.• Analyze market trends and customer feedback to inform marketing decisions.• Create engaging content to drive sales and brand awareness.• Monitor and measure the...


  • Frankfurt Am Main, Deutschland Fresenius Medical Care Vollzeit

    **Your Assignments**: - Develop and refine the omnichannel delivery strategy including the further development of the existing omnichannel ecosystem with specific focus on digital marketing, events, landing pages, hybrid interactions and social media. - Strategic development of the relevant technology stack in alignment with global suppliers and external...

  • Customer Marketing

    vor 5 Monaten


    Frankfurt am Main, Deutschland Mattel Vollzeit

    Company Description **About Mattel**: **CREATIVITY IS OUR SUPERPOWER.** It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when...

  • Customer Marketing

    vor 6 Monaten


    Frankfurt am Main, Deutschland Mattel Vollzeit

    **About Mattel**: **CREATIVITY IS OUR SUPERPOWER.** It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as...

  • Digital Sales Lead

    vor 2 Wochen


    Frankfurt am Main, Hessen, Deutschland dentsu Vollzeit

    Be Part of Our Dynamic Team!We are a leading full-service, data-driven customer experience transformation partner, working with top 500 companies in the DACH region and Eastern Europe.As a member of our international team, you will gain new and relevant experience in a dynamic environment that encourages growth and development.Job Description:You will manage...

  • Sales Director

    vor 6 Monaten


    Frankfurt am Main, Deutschland IQGeo Vollzeit

    The Sales Director will be responsible for managing, structuring, and negotiating complex, high-value custom deals with key clients in the Telecom market. The objective of this position is to drive sales in the EMEA region the European Geospatial sales team and ensure that IQGeo exceeds its orders targets in telco, utility, and related markets. The position...


  • Frankfurt Am Main, Deutschland Sky-E Red GmbH Vollzeit

    **Festanstellung, Vollzeit** **Aufgaben und Verantwortlichkeiten**: Als Sales - und Marketing-Spezialist sind Sie verantwortlich für die Entwicklung und Umsetzung von Verkaufs - und Marketingstrategien, um die Sichtbarkeit unserer Bildungseinrichtung zu erhöhen und den Vertrieb unserer Bildungsangebote zu fördern. Ihre Zielgruppen umfassen die...

  • Country Lead Germany

    vor 6 Monaten


    Frankfurt am Main, Deutschland Monday Merch Vollzeit

    **Location: Düsseldorf, Germany** Join our fast-moving, exciting team that's shaking things up in the merchandise world. Ready to level up your career with a fresh, growing company that's going places? **About Monday Merch**: Monday Merch is a leading merchandising company dedicated to providing full-service, high-quality, customizable merchandise...

  • Sales Team Lead

    vor 4 Wochen


    Frankfurt am Main, Hessen, Deutschland Brainlab Vollzeit

    Job Title: Regional Sales ManagerJob Summary:We are seeking a highly motivated and well-organized individual to support the Sales team in Germany. The successful candidate will be responsible for building successful and trusting relationships with customers and partners, leading a team of Application Consultants, and managing the complete sales cycle from...


  • Frankfurt Am Main, Deutschland Fresenius Medical Care Vollzeit

    Your assignments: - Drive In-center downstream marketing annual budgeting to ensure adequate resourcing of marketing plans to support regional sales forecasts and strategic initiatives. - Coordinate with Product Management to optimize the commercialization strategy and execution of In-center products and services. - Closely partner with Commercial...

  • Regional Sales Director

    vor 2 Monaten


    Frankfurt am Main, Deutschland Splunk Vollzeit

    Join us as we pursue our disruptive new vision to make machine data accessible, usable and valuable to everyone. We are a company filled with people who are passionate about our product and seek to deliver the best experience for our customers. At Splunk, we’re committed to our work, customers, having fun and most importantly to each other’s...

  • Sales Associate

    vor 3 Monaten


    Frankfurt am Main, Deutschland GTT Communications Vollzeit

    About GTT We serve thousands of businesses with a portfolio that includes SD-WAN and other WAN services, internet, security, and voice services. Our customers benefit from a customer-first service experience underpinned by our commitment to operational excellence. For more information on GTT, please visit Role Definition The Sales Associate drives the...

  • European Sales Director

    vor 6 Monaten


    Frankfurt am Main, Deutschland Albemarle Corporation Vollzeit

    Are you inspired by “what’s next”? So are we. When you join the Albemarle team, you contribute to a better tomorrow. You will play a role in powering many of the world’s largest and most critical industries, from energy and communications to transportation and electronics. We are putting innovation to work to improve people’s lives and we want YOU...

  • Head of Marketing

    vor 6 Monaten


    Frankfurt am Main, Deutschland Fintiba GmbH Vollzeit

    **About **us** Fintiba is a fast-growing company based in Frankfurt am Main and market leader in the field of online-based solutions for international students in Germany. With innovative technology, we operate at the interface between students, universities, politics, banks, and e-commerce. To make it easier for future specialists to come to Germany, we...