Principal Product Marketing

vor 5 Monaten

Berlin, Deutschland Zalando Vollzeit

Location

Berlin

Contract

Full time

Job Category

Marketing & Communications

Zalando’s newly formed Inspiration and Entertainment venture is seeking a dynamic and experienced Principal Product Marketing (B2C). This is a new venture at Zalando that will focus on embracing a new future, where this role will contribute to a new chapter in the evolution of online retail. You will work with product, design, and marketing teams to bring new, engaging content experiences to market. You’ll be responsible for building awareness and user driving adoption & engagement of innovative parts of our user experience and help play them out across markets, journeys, and touchpoints on
- and off-platform.

**WHAT THE TEAM IS LOOKING FOR**:
You will be responsible for driving the product marketing strategy for our tech products, ensuring partners are empowered to leverage our products to their fullest potential whilst generating excitement on new product releases.

We’re looking for a strategist and marketer with a ‘sales’ mindset who’ll function as an ambassador for the user. Combining product strategy with engaging storytelling and tactical experimentation across channels, you will lead the charge on a variety of missions across a range of business areas.

To shift product perception and user behaviour you will:

- Translate product vision into user-ready language;
- Design & deliver go-to-market channel strategies in partnership with marketing, partner communications and corporate communications stakeholders
- Measure impact, experiment and improve on your tactics to ensure we ship digital experiences that get to the people who would benefit most from using them.

**WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)**:

- ** Strategy Development**: You’ll conduct user and market research, write high impact internal and user-facing materials to create best-in-class, differentiated value propositions and benefits. You deeply understand (and therefore articulate) what is different, better and remarkable about a product in its market context. You will be accountable for reviewing product impact to ensure continuous improvement. When key audiences see themselves as ‘beneficiaries’ of what we have to offer, you’ll be successful.
- ** Collaborate and Influence**: You’ll work closely with product managers, (content & product) designers, and Category, Regional, and Performance Marketing teams. You will team up with Analytics to develop consumer growth KPIs.
- ** Develop and execute**: You’ll be responsible for comprehensive go-to-market strategies to launch new experiences. You will identify in-feature, cross-product, and cross-channel opportunities to inform product strategy and distribution. You’ll create product marketing assets by considering local competition with the goal to boost share of voice, transactions, subscriptions, and retention, increasing top-of-mind awareness and deepening user loyalty.
- ** Experiment & Scale**:You’ll dive deep into data and consumer insights to understand which parts of our user experience are most impactful (and those which are not). You will hypothesise reasons why, deliver solution designs and experiments to validate these, and work with product and marketing teams to scale impact through enhanced distribution.

**WE’D LOVE TO MEET YOU IF**:

- You drive ownership & Execution**:You have experience owning and delivering high quality digital product / digital experiences across multiple markets. You have experience defining value propositions for new products as well as shaping and delivering the market strategy.. For existing products, you ‘translate’ features into marketable narratives that inform marketing planning, budgets, and execution. For all products, you provide concepts for testing and research that shape feature iterations, benefit-driven storytelling, and marketing collateral.
- You have deep product marketing experience: You have experience shaping and communicating product marketing strategy with a view of the overall brand strategy. This role (This is essential - we’re not talking about a ‘classic’ marketing role here.) You’re a storyteller at heart and can write and review consumer-facing marketing communication in excellent English.
- You have hands-on experience developing and ensuring consistent usage of messaging, positioning, targeting and channel strategies. You can show and explain creative, commercially-relevant work you have planned, led, and realised.
- You bring customers and stakeholders on a journey of increasing engagement by explaining a clear customer experience vision and telling compelling stories.

If you think you have what it takes, we encourage you to

  • Principal Product Marketing

    vor 2 Monaten

    Berlin, Deutschland Zalando Vollzeit

    Location Berlin Contract Full time Job Category Marketing & Communications Zalando’s global Product Marketing team is seeking a dynamic and experienced Principal Product Marketer (B2C). You will work with product, design, and marketing teams to bring new, engaging product innovations and content experiences to market. You’ll be responsible for...

  • Principal Product Designer

    vor 6 Monaten

    Berlin, Deutschland Babbel Vollzeit

    Babbel is the top-selling language learning platform globally. We are driven by our purpose of creating mutual understanding through language. Through the Babbel app, Babbel Live classes, Babbel podcasts, and Babbel for Business products, we provide learners with the most effective solutions, enabling them to communicate in real-life scenarios with real...

  • Principal Product Designer

    vor 6 Monaten

    Berlin, Deutschland Babbel Vollzeit

    Babbel is the top-selling language learning platform globally. We are driven by our purpose of creating mutual understanding through language. Through the, classes,, and products, we provide learners with the most effective solutions, enabling them to communicate in real-life scenarios with real people. The Babbel team is as diverse as our content. With...

  • Principal Copywriter

    vor 6 Monaten

    Berlin, Deutschland Pipedrive Vollzeit

    We believe it takes great people to create a great product. That’s why our team lives our company values, and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy-to-use, powerful tools that make everyday work faster and easier. Today, our cloud-based software is trusted by over 100,000...

  • Principal Product Management

    vor 2 Monaten

    Berlin, Deutschland Amazon Development Center Germany GmbH Vollzeit

    Bachelor's degree - Experience owning/driving roadmap strategy and definition - Experience with feature delivery and tradeoffs of a product - Experience in technical product management, program management or engineering - Experience leading engineering discussions around technology decisions and strategy related to a product - Experience with end to end...

  • Product Marketing Strategist

    vor 4 Wochen

    Berlin, Berlin, Deutschland CoachHub GmbH Vollzeit

    We are CoachHub GmbH, a leading global digital coaching platform, and we are looking for a Product Marketing Manager to join our team.About the RoleWe are seeking a highly skilled Product Marketing Manager to create a product marketing strategy that will drive our company's growth and success. The successful candidate will be responsible for translating...

  • Product Marketing Director

    vor 4 Wochen

    Berlin, Berlin, Deutschland Remote Vollzeit

    About the RoleWe are seeking a highly skilled Product Marketing Director to join our team at Remote. As a key member of our Marketing department, you will be responsible for developing and executing strategies to drive product awareness and demand.Key ResponsibilitiesDevelop and execute go-to-market strategies to drive product awareness and demand.Work...

  • Principal Product Manager

    vor 6 Monaten

    Berlin, Deutschland Contentful Vollzeit

    About the Opportunity Contentful is a content management system (CMS) that enables enterprises to publish content across multiple channels with speed and agility. Our platform provides developers and content creators with the tools to manage and deliver engaging and impactful digital experiences, from websites and mobile apps to smart devices and...

  • Product Marketing Director

    vor 3 Wochen

    Berlin, Berlin, Deutschland Talon GmbH Vollzeit

    About the RoleWe are seeking a seasoned Product Marketing Director to lead the development and execution of our product marketing strategy. As a key member of our team, you will collaborate with the go-to-market team to drive initiatives that enhance product positioning, pricing, packaging, and competitive differentiation.This role requires a strong...

  • Product Marketing Manager

    vor 1 Monat

    Berlin, Deutschland Gelato Vollzeit

    About GelatoGelato has built the world's largest and most global network for on-demand production of customized items e.g. t-shirts, wall art, mugs, books, hoodies, and cards. We support a new wave of e-commerce entrepreneurs to sell their creativity globally, with a more local and sustainable production. With local production and exact matching of supply...

  • Product Marketing Manager

    vor 3 Monaten

    Berlin, Deutschland CoachHub GmbH Vollzeit

    locationsHybrid - Berlintime typeFull timeposted onPosted Todayjob requisition idJR100234 CoachHub is on a mission to democratise coaching for all career levels worldwide. We need an amazing team to achieve this, so we’re bringing together kind, smart and highly-skilled people from all corners of the globe. If you'd like to shape the success story of a...

  • Senior Product Marketing Manager

    vor 4 Wochen

    Berlin, Berlin, Deutschland HelloFresh Vollzeit

    About the RoleWe are seeking a Senior Product Marketing Manager to join our Global Brand Team based in Berlin. As a key member of our team, you will be responsible for driving excitement and engagement with our physical and digital product portfolio to support the growth of our 6 brands across 18 markets.Key ResponsibilitiesSupport the expansion and...

  • Product Marketing Specialist

    vor 4 Wochen

    Berlin, Berlin, Deutschland Bold Vollzeit

    About the RoleThe Product Marketing Manager - DACH will be a key member of the Product Marketing team, driving regional go-to-market strategies and supporting commercial functions in leveraging products in external communication channels.Key ResponsibilitiesClarify and solidify the company's positioning in the DACH regionDevelop messaging frameworks for the...

  • Senior Product Marketing Manager

    vor 4 Wochen

    Berlin, Berlin, Deutschland Trade Republic Vollzeit

    Unlock Your Potential at Trade RepublicWe are on a mission to democratize wealth, and we need your expertise to make it happen. As a Senior Product Marketing Manager, you will be part of a world-class team that shapes a brand that stands for the democratization of wealth. Your role will be to develop and execute global marketing strategies for our existing...

  • Associate Principal, Product Operations

    vor 6 Monaten

    Berlin, Deutschland Delivery Hero Vollzeit

    **Company Description** As the world’s pioneering local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in over 70+ countries worldwide, powered by tech, designed by people. As one of Europe’s largest tech platforms, we enable creative minds to deliver solutions that create impact within our...

  • Head of Product Marketing

    vor 1 Monat

    Berlin, Deutschland Tellent Vollzeit

    **Your Mission** The Head of Product Marketing will be in charge of owning and developing the Product Marketing function at Tellent. Leading a core function of the Marketing department, the Head of Product Marketing will lead their team towards empowering the regional commercial & marketing teams to execute revenue growth initiatives in line with the...

  • Associate Principal, Product Operations

    vor 5 Monaten

    Berlin, Deutschland Delivery Hero Vollzeit

    **Be our next Hero! - Join the world’s leading local delivery platform.** We are looking for an** **Associate Principal, Product Operations - Global Discovery (all genders),** to help us deliver a fantastic Search Experience in 70 countries. We power millions of search results per day across four continents to help our customers to find what they want and...

  • Principal Strategy

    vor 2 Monaten

    Berlin, Deutschland DAYONE GmbH Vollzeit

    **(Vergleichbare Titel in anderen Unternehmen**: Principal Consultant Strategy & Innovation / Principal Strategy Consulting / Principal Consultant Digital Transformation) ‍ Werde ein Teil von DAYONE. Als Principal Strategy & Business Building steuerst du eigenverantwortlich Projekte, bei denen Teammitglieder verschiedener Disziplinen (u.a. UX Design & UI...

  • Product Marketing Strategist

    vor 1 Monat

    Berlin, Berlin, Deutschland 8returns Vollzeit

    About 8returnsWe're a pioneering company transforming the e-commerce returns process, making data-driven decisions to connect each return to its next best use.Job DescriptionWe're seeking a Product Marketing Manager to create compelling stories, share the value of 8returns, and drive customer communications. As a key member of our team, you'll be responsible...

  • Senior Product Marketing Manager

    vor 3 Wochen

    Berlin, Berlin, Deutschland Talon GmbH Vollzeit

    About the RoleWe are seeking a seasoned Product Marketing and Growth Leader to join our team at Talon GmbH. This is an exciting opportunity to lead the development and execution of our product marketing strategy, driving initiatives that enhance product positioning, pricing, packaging, and competitive differentiation.You will collaborate closely with the...