Product Marketing Manager
vor 3 Monaten
CoachHub is on a mission to democratise coaching for all career levels worldwide. We need an amazing team to achieve this, so we’re bringing together kind, smart and highly-skilled people from all corners of the globe.
If you'd like to shape the success story of a fast-growing, award-winning company and the leading global digital coaching platform - get in touch
At CoachHub, we are inspired by the idea of everyone experiencing the power of coaching – we want to democratize coaching for all career levels worldwide. Our Marketing team contributes to our mission by sparking awareness about the transformational impact of digital coaching. Our full-powered global team works across the marketing spectrum to make this happen; Digital, Brand, Content and Field Marketing.
Vision and Mission
We are expanding our team We are looking for a Product Marketing Manager to create a product marketing strategy for CoachHub. Your work will be an integral part of our company's growth and success. You will report directly to our VP of Marketing. You will be at the crossroads of 4 teams: Sales, Sales Enablement, Product & Marketing.
About the Job
Product Marketing Strategy
Translating product functionality and technical details into user benefit and value to convey our positioning and messaging
Improve our buyer personas to ensure we communicate with the right way, through the right channels
Create powerful product value propositions, based on B2B customer segmentation, competitive data, market trends and insight from product & sales teams
Identify our USPs (Unique Selling Propositions) and make sure they stand out throughout all our content and are adopted by our sales organization.
Create go-to-market strategies for our new products: build plans that create impact & support product adoption and retention, leveraging all relevant channels in collaboration with the Product team, Marketing team & Coaching Lab
Support with analyst relations
Lead our product communication with clients through our quarterly newsletter and more
Content Production
Develop content that articulates the benefits of our products:
Website content: in collaboration with our SEO team, guarantee that the content on our website reflects our market positioning
Sales documentation: in collaboration with sales enablement & design teams, create content to support our sales team to acquire new clients or grow existing ones
Content marketing: from product videos to emails, event activations, media campaigns… make sure our value proposition is visible and clearly communicated in everything we create
Contribute to lead generation campaigns with Bottom of Funnel content and presentation"
Important: copywriting & copy review is an essential part of the mission. You need to love copywriting and excel at it.
Your Profile
4 years minimum of experience in B2B Product Marketing
Proven marketing skills and mastery of value proposition creation
A previous experience in the HR / L&D field is a strong plus
Excellent communication skills in English (written and spoken) - any other language is a plus
Comfortable in a global, hyper-growth, fast-paced environment
Desire and ability to navigate in an unstructured environment where processes are still being built
Strong cross-functional collaborative skills, ability to convince and influence stakeholders
Strong project management skills
What we offer
Your own personal coach for unlimited sessions that will help you to unlock your potential and regular growth conversations with your supervisor
Growth: An opportunity to join a fast growing and agile company
The people: You will join an international team of driven and supportive people on a mission
Impact: You have a direct impact on people's lives and make a true difference
Feel welcome: First class company onboarding week that will get you settled in in no time, both remotely and in-house
Experience a strong focus on professional and personal growth across all teams (we are a Coaching company after all)
Working on the forefront of the future of work in an international environment
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