Media Lead, Germany

vor 2 Monaten

Berlin, Deutschland Uber Vollzeit

**About the Role**

In this role, you will manage our media agency relationship, ensuring that strategies deliver against business objectives and are constantly optimized. This role would suit someone from a strategic media planning background (agency or client side) with a deep understanding of data strategy, channel planning, consumer insights and media investment.

**What You'll Do**
- Partner with a sizeable external agency team to deliver best-in-class strategic plans and media activations across Uber and UberEats
- Partner with regional marketing to manage a multi-million-dollar media budget across Uber and UberEats
- Leverage and champion multiple sources of research, best practices and critical thinking including bringing innovative media approaches into the business.
- Drive media optimization to maximize the impact of in-flight campaigns
- Drive meaningful media innovation grounded in data, consumer trends and best practices to create consumer impact
- Ensure maximum impact from key digital partners (Meta, Google, Snap, etc.) by working with them directly and via our media agency
- Collaborate closely with our in-house Performance Marketing team to ensure brand media strategies complement initiatives through the funnel

**What You'll Need**
- 8+ years of media strategy and planning
- Media agency and/or client-side media experience, ideally from a strategy or planning background
- Deep familiarity with the German media landscape and culture
- Fluenency in German
- Demonstrated experience in digital and programmatic media buying
- Experience with media measurement and reporting methodologies, including geo-holdouts, brand lift, attention and engagement metrics
- Deep understanding of audience segmentation and data strategy
- Experience building and maintaining high-performing teams
- Previous responsibility for managing large media budgets

**Preferred Qualifications**
- A track record of developing innovative media campaigns
- Flexible, with the ability to excel in a fast-paced environment
- A keen eye for detail and a strong bias for action
- Confident with agile working methods such as Google Workspace and Slack
- Hands-on use of all digital media platforms & channels
- Positive can-do attitude who can find creative solutions

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