Marketing Lead

Vor 7 Tagen

Berlin, Berlin, Deutschland Mindspace Vollzeit
About Mindspace

Mindspace is a leading provider of flexible workspaces, with a strong presence in Europe, Israel, and the US. Our design-led office spaces and on-demand offerings cater to the needs of enterprise companies, startups, small businesses, and entrepreneurs in today's fast-evolving hybrid work environment.

We're a lifestyle brand that brings hospitality into the world of work, prioritizing service and experience above all else. As a profitable operator, we've established a strong presence in over 40 prime locations across cities like San Francisco, New York, London, Berlin, and more.

Why You'll Love Working at Mindspace

Mindspace is a place where employees can thrive and grow in an inspiring and nurturing environment. You'll work with a talented team, enjoy great benefits, and be part of a global company that values local culture and community.

We're committed to our employees' growth and development, offering long-term career opportunities and a supportive work environment. Our team is passionate about delivering exceptional results and making a meaningful impact.

About the Position

The Marketing Manager will be responsible for leading Mindspace's marketing efforts in Germany, across existing and new locations. This role will involve developing and executing a comprehensive marketing strategy, managing budgets, and collaborating with cross-functional teams to drive business growth.

Key Responsibilities
  • Develop and execute a 360-degree marketing plan for Mindspace in Germany, including online and offline channels, media partnerships, and community engagement.
  • Strengthen brand awareness and visibility in Germany, leveraging marketing campaigns and initiatives to drive business growth.
  • Lead go-to-market and launch activities for new locations and offerings in Germany, including market analysis, messaging, and launch plans.
  • Generate leads and drive sales for Mindspace locations, offerings, and services in Germany.
  • Manage relationships with marketing vendors and partners, ensuring seamless execution of marketing initiatives.
  • Manage a yearly budget and optimize marketing spend to achieve business objectives.
  • Attract major ecosystem events to Mindspace locations and facilities, driving business growth and brand visibility.
  • Drive Mindspace's presence at major conferences, tradeshows, and startup events, showcasing our brand and offerings.
  • Lead the creation of marketing collateral, including presentations, campaigns, demos, videos, and sales enablement tools.
Experience and Qualifications
  • 3+ years of experience in marketing management roles, preferably in a luxury brand or startup environment.
  • Strong oral and written communication skills in German and English.
  • Experience in online advertising and lead generation campaign management.
  • Bachelor's degree in a relevant field.
  • Willingness to travel between Mindspace locations in Germany.
  • Marketing management experience in both startup and enterprise environments.
  • Familiarity with CRM software such as SalesForce and HubSpot.
Critical Competencies for Success
  • Proven ability to execute marketing programs, processes, and deliverables with minimal supervision.
  • Understanding of business dynamics, including strategy, revenues, costs, value proposition, sales pipeline, competition, and differentiation.
  • Analytical skills, with the ability to understand data and numbers, as well as branding, messaging, and emotional drivers.
  • Problem-solving skills, with the ability to provide insightful and innovative solutions to complex problems.
  • Strong interpersonal skills, with the ability to adapt to a dynamic and fast-paced environment.
  • Proficiency in using technology, including Windows, MS Office, Google apps, social networks, task management tools, and more.
  • Ability to work independently and as part of a team, with a strong focus on delivering results.

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