Marketing Insights

vor 5 Monaten

Berlin, Deutschland Riverty Group GmbH Vollzeit

**Everything we do, starts with you. **Together with you, we build the most human-centric fintech. To enable everyone’s future financial growth.

**We are looking for a**

**Market Insights & Automatization Lead (M/F/d)**

**(unlimited, full-time) Join our team at our location in Berlin, Amsterdam or Stockholm - flexible working conditions available**

At Riverty, we're not just a fintech company, we're a global community of creators, explorers, and innovators committed to redefining the financial landscape. Our mission? To create human-centric products that empower everyone’s financial growth. But there's more to our story...

We have a legacy spanning over 50 years, with a dedicated team of more than 5,000 professionals in 13 countries. Our strength lies in our collective experiences, skills, and dedication. This is where you fit in.

We're committed to creating a supportive and inclusive environment that transcends teams, borders, and continents. As our world evolves, so do we. We're continuously discovering smarter, simpler, and more connected ways to manage money. Harnessing the power of data and cutting-edge financial technology, we offer versatile payment options, intelligent accounting solutions, and fair debt collection practices, all designed to boost everyone’s financial growth. Join us on this journey to revolutionise the future of finance

We understand some people might not feel they meet all the requirements, but if you're passionate about joining us here at Riverty and believe you can add value, we'd still love to hear from you.

**Role & Responsibilities**

As the Marketing Insights & Automatization Lead, you will be responsible for enabling a data-driven marketing strategy by using automation and analytics to drive effective user acquisition, engagement, and retention.
- Drive marketing strategies through in-depth analytics and data insights, ensuring alignment with our business goals and objectives. Conduct research and analyze external market trends to inform decision-making and evaluate success potential.
- Take charge of our digital channel strategy, focusing on platforms such as LinkedIn and our website.
- Identify and implement new marketing technologies and tools that enhance the measurement, tracking, and optimization of marketing performance. This includes staying up-to-date with industry trends and best practices.
- Develop and maintain marketing automation workflows that encourage lead generation, lead nurturing, and customer engagement. You will also use automation tools to streamline and optimize marketing processes.
- Collaborate closely with product, data, and engineering teams to develop and optimize targeted marketing campaigns. This includes ensuring data consistency, monitoring and reporting on marketing and automation KPIs.
- Lead a team of digital marketers, market analysts, researchers, and automation specialists, fostering collaboration and high performance through effective guidance and leadership and resolving conflicts when necessary.
- You take ownership, holding yourself and the team accountable for results. You set clear expectations, measure performance, and provide constructive feedback to drive continuous improvement.

**Required Skills & Experience**:

- University degree in Marketing, Business Administration, Computer Science, or a related field is requirement and you come with a minimum of 7+ years of experience in product management and growth marketing, preferably within fintech or related industries.
- Demonstrated experience with user testing, wireframing, requirement management, data analysis, data management, data visualization (e.g., Tableau), Google Analytics, KPI/Metric Design, and lead generation, which underpins your decision-making process.
- Marketing automation and predictive analytics are within your realm of experience, and your proactive, strategic thinking and pragmatic execution are evident in your work.
- Showcasing your abilities to manage multiple projects simultaneously, you interact cross-functionally across various internal teams.
- Being open to change, you embrace new strategies, tools, and methodologies that keep us abreast in the rapidly evolving marketing landscape.
- Proven expertise in managing a team effectively is expected of you. You value building a strong team, attracting top talent, fostering a diverse and inclusive work environment, and empowering team members to their full potential.
- Excellent moderation and communication skills in English and one of the languages of our locations (Dutch, German or Swedish).

**What we offer you**
- Immerse yourself in a welcoming, trust-filled atmosphere as part of our agile teams and explore the fantastic opportunities within the Bertelsmann Group.
- Put your health first by engaging in a variety of supported sports and leisure activities - it's important to us
- Empower your growth and professional development with Riverty’s training sessions and customized developmen

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