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Copy Creative Lead

vor 6 Monaten

Berlin, Deutschland Wayfair Vollzeit

With the launch of our “Alles vom Deinsten” and “Go your own Wayfair” creative platforms in Germany and the UK - we have laid the groundwork strategically and creatively, and now we need someone to help us fly. We’re looking for a seasoned writer, 5+ years of experience, who has a proven track record in developing ideas and copy that both builds brands and sells products - across all channels with a key focus on social media - as this is where a rich opportunity lies for the brand.

**Objectives for this role**:

- Thrive in a fast-paced, collaborative environment working with internal Wayfair stakeholders and Agency partners.
- Raise the bar continually for for writing fresh copy that connects with a desired audience and drives action
- Stay current on the appropriate style guides, toolkits and brand voice for messaging consistency
- Create breakthrough ideas and strategies for Wayfair’s social channels.

**Responsibilities**:

- Interpret and respond to creative briefs to develop concepts for execution across projects and geo’s
- Write original copy and edit content for a range of brand, marketing and communication materials
- Collaborate with cross functional stakeholders from concept development to final delivery
- Lead a team of 1-2 copywriters.

**Required Skills and Qualifications**
- Four or more years of professional copywriting experience, with a solid portfolio of work. Experience working in agency and corporate environments will be advantageous.
- Experience working in digital marketing - website, app, mobile, social media (incl. Facebook, Instagram, TikTok, Pinterest)
- German Native and fluent in English (must be able to deliver copy in both languages to a high standard).

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- **About Wayfair Inc.**
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.