Head of Marketing
vor 7 Monaten
**Become part of RIDE´s mission**:
Financial freedom, for more people, earlier in life. We developed RIDE to make institutional tools and strategies accessible - because wealth should not be a privilege. Legally compliant. Understandable. Cost-effective. Net return-focused.
We are seeking a dynamic Head of Marketing to take charge of all marketing initiatives, including SEO, performance marketing with SEM and paid social, owned social media channels, PR and CRM as well as event marketing.
If you are a data-driven and results-oriented marketing strategist who can inspire team members and gets their hands dirty to drive growth & success, read on
**About the role - your contribution**:
As the Head of Marketing, you will be responsible for creating leads to growth our customer bases and order volume.
**Strategy**:
- Craft strategies for Marketing: overall and for each existing and potentially new channel
- Identify opportunities to reach new market segments and expand market share
- Work with the CEO and the rest of the management team to align the marketing strategy with the company strategy and goals
**People**
- Build a strong, high performing marketing team by recruiting and developing staff
- Set, monitor and iterate on team and individual goals and KPIs
**KPI Mindset**
- Build a top-down marketing plan with clear goals and KPIs for each initiative.
- Build and test hypotheses for marketing campaigns
- Monitor success and make necessary changes or discontinue campaign.
**Skillset, experiences and mindset we are looking for**:
- Work experience as Head of Marketing or VP Marketing, preferably within FinTech industry for minimum three years
- Experience in Growth Marketing - you know how to work with data to drive growth
- Solid knowledge of relevant web analytics tools as Google Adwords
- Experience with CRM software
- Growth Marketing mindset
- Bias for action and get things done attitude and will to win
- Highly commercial with a strong sales/trading orientation
- Highly data-driven with deep marketing analytics and digital and performance marketing experience
- Strong people leader and communicator
**How we work**:
An active and vibrant office culture is important to our employees at RIDE. To promote social interaction and efficient communication, we strive to offer all employees an ideal workplace outside their own four walls. In this regard, our unique office overlooking the Spree River is the hub of joint collaboration, creative exchange and social events. Working in a home office regularly serves our employees as a balance in our hybrid work model.
**What we offer**:
- Modern office in Friedrichshain-Kreuzberg on top of the club Watergate, with roof terrace and view of the river Spree
- Free lunch freshly cooked by our private chef and of course fresh fruit, cereals and beverages
- A fitness studio and yoga session every Thursday
- Competitive compensation
- MacBook Pro 16" and external 34" inch monitors in the office
- Individual development and training opportunities, incl. bi-yearly 360° feedback
- Internal Academy - by employees for employees. We cover topics such as cryptocurrencies, real estate investing, stock and derivatives trading
- Highly motivated colleagues & innovative work environment
- Regular team, FinTech and community events for networking
**Application**:
We hope we sparked your interest, and we are looking forward to hearing from you
**About us**:
RIDE is a FinTech based in Berlin. Through our “low-tax investing” approach, we want to enable customers to build up more wealth faster, so that they can fulfill their dreams before they retire.
Our platform offers digital wealth structuring: We are building the private bank for your pocket, without the high financial entry barriers that private banking usually entails. After all, professional wealth structuring, institutional tools and investment strategies should not be exclusively accessible to the super-rich.
We focus on real returns: RIDE supports its clients in the tax optimisation of their investments through the corporate structure of a GmbH. With services such as wealth structuring, provision of a tax advisor platform, and automated securities booking, we have taken the initial steps towards becoming a digital private bank. We reduce the workload and costs of our clients so that they can reinvest more and accelerate their wealth building.
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