Head of Marketing

vor 6 Monaten

BerlinKreuzberg, Deutschland FRAMEN GmbH Vollzeit

**Your impact will be**:
We are on a strong growth trajectory and are looking for a Head of Marketing - B2B (f/m/d) who will help us to further boost brand awareness and sales and increase our international footprint. Are you up for that challenge?
- Drive profitable Demand
- and Lead-Generation with a focus on Paid Social (LinkedIn), Paid Search (Google) and our own FRAMEN screens
- Create the required marketing assets (ads, videos, presentations, whitepapers) with the support of your Design & Creative team
- Work closely together with our Sales and Product team to optimize conversion rates from leads to revenue
- Build a strong brand narrative and ensure consistent implementation of our brand guidelines across all channels
- Continuously build brand awareness and establish FRAMEN as go-to-player for Digital OOH and Connected TV, e.g. via events, upper-funnel campaigns and PR
- Support with customer retention by building best-in-class CRM communication
- Analyze marketing results on a regular basis and discuss reportings and improvement ideas directly with the FRAMEN C-Level
- Lead, mentor and develop a team of 4 marketers for Performance Marketing, Brand & Creative and PR / Events and also manage external agencies

**Your profile**:

- B2B Performance Marketing expertise, including in-depth experience with Demand Generation via LinkedIn and Google - either from a B2B brand or a (Performance) Marketing agency
- More than 2 years of team leadership experience
- An analytical mastermind and the dedication to continuously optimize our marketing activities to achieve the best results
- A passion for creativity to develop strong marketing assets with our inhouse team
- The capability to set the right priorities and communicate clearly
- A team player mindset in combination with a hands on mentality to get things done
- The ability to come up with proactive ideas, initiate change and get stakeholder buy-in
- German is your native language and your business English is excellent
- The ambition to build one of the next media-tech unicorns ????

**Your mindset**:

- You are intellectually curious & a demanding leader
- With several years of digital and analog marketing experience in a dynamic environment with measurable results
- You are well-versed in SEO and SEA and know the most important levers for optimization and scaling in online marketing.
- Strongly experienced in using tools such as Google Ads and Google Analytics
- Your organizational skills, agility, KPI-oriented mindset and affinity for processes, data and numbers round out your hands-on mentality

**What’s in it for you?**:

- Be a part of a well-funded, ambitious startup with a motivated and fast growing team united to make FRAMEN the coolest company in town - and beyond
- Competitive Salary package and individual benefits with the potential for further career growth within the company
- Trust is one of our key values: you get independence and responsibility from day one
- A key position with leadership responsibility in a rapidly growing company and well funded company (part of Axel Springer)
- 28 days of vacation, flexible working hours, e-Learning hub and other benefits
- A steep learning curve and a wide range of entrepreneurial tasks
- Close cooperation with the FRAMEN Leadership and Axel-Springer Network
- Bi-weekly team events and monthly company events/ team days
- access to the most beautiful roof top in town, Journalisten Club (Berlin) and WeWorks (international)
- Room for rapid professional development with challenging and exciting tasks
- Business oriented "Working out Loud" projects
- 28 days of holidays
- Access to Axel Springer co-working space and e-Learning hub
- Join our D&I Network
- Working in an international environment with frequent interactions with our country teams, e.g. in France and UK
- Possibility to reach 200M consumers every month via our global network of screens
- If you feel that this job is for you, please drop us your CV and tell us few words about your interest._

Application Process
- A video call interview driving through our experiences and expectations
- Meeting the team and finding the decision on both sides

Sounds interesting? It is....

**Team Spirit**:
At FRAMEN we value our differences and we encourage all to apply. We are a team of more than 20 different nations and languages - all united in a FRAMEN culture. FRAMEN is committed to creating an inclusive space where employees are valued for their skills, experiences and unique perspectives. Our platform connects people from all over the world, and so does our workplace. At FRAMEN, our goal is to inspire creativity and bring joy. To achieve this goal, we strive to honor our diverse voices and create an environment that reflects the many communities we reach. We believe that people should not be disadvantaged because of their background or identity, but should be considered for their strengths and experiences. This is close to our hearts, and we hope yo

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