Marketing Director Dach

vor 4 Wochen

Frankfurt am Main, Deutschland Mundipharma Vollzeit

Drive and execute customer engagement strategies in the DACH & CEE cluster, under the direct leadership of the General Manager DACH & CEE. Analyze insights, industry standards, and collaborate with various functions to implement and evaluate activities that adapt to the dynamic digital landscape, enhancing Mundipharma's competitiveness.

Serve as the ambassador for Mundipharma's vision and values, actively advocating for the customer's perspective in all business engagements and across channels. As a member of the DACH & CEE Leadership Team support shaping Mundipharma’s future as Specialty Care company. Maintain a strong commitment to customer-centricity, nurturing relationships with internal and external stakeholders to ensure a consistently valuable customer experience.

Take the lead in developing and implementing Omnichannel Plans for the existing product portfolio, while also preparing for the future launch within anti-fungals and set up of a Specialty Care strategy. Align these plans with global brand strategies, compliance standards, and healthcare regulations.

Additionally, collaborate with committees and workstreams to promote alignment, share best practices, identify opportunities, and overcome challenges. Provide essential guidance and feedback to the Customer Engagement Strategy Team, enabling the successful execution of omnichannel projects and the driving of new initiatives.

The Customer Engagement Strategy & Insights Director DACH & CEE (Marketing Director) is the driver of impactful strategies that increase the competitiveness of Mundipharma across the DACH & CEE Region. This is a full-time position based in Frankfurt, Germany.

KEY TASKS & RESPONSIBILITIES:
Drive and execute customer engagement strategies to enhance Mundipharma's competitiveness in the DACH & CEE cluster:

- Develop and implement a comprehensive brand strategy for the company's product portfolio, aligned with company objectives.
- Design and execute fully integrated, omni-channel marketing strategies to drive personalized customer engagement and ensure ongoing evaluation (closed-loop).
- Collaborate with cross-functional and cross-regional teams to shape and execute the omnichannel and digital strategy, enhancing the HCP experience and ensuring regulatory compliance.
- Lead organizational change efforts, embedding new tools, culture, and capabilities. Implement a cross-functional and cross-country learning and best practice sharing methodology to capture successes and setbacks, enabling continuous improvement.
- Continuously enhance customer experience across all touchpoints and establish relevant services and partnerships with stakeholders.
- Build strong relationships and collaborate closely with key external stakeholders (e.g KOL’s and medical societies), to develop advocacy initiatives and effectively communicate brand and disease messages to diverse audiences.
- Facilitate fast and effective implementation of new SFE strategies within the cluster.

Plan and prepare for the upcoming anti-infective launch:

- Ensure the implementation of customer engagement initiatives that maximize the success of the product launch.
- Foster a close partnership with the Patient Value & Access Director to gather insights, enabling the development of impactful strategies for engaging customers, Medical Societies, and key stakeholders.
- Engage with Global Functions to provide insights and effectively communicate the realities and requirements of local markets. Ensure that the global strategy is aligned and meaningful in the specific cluster countries where the product is being launched.
- Work in close collaboration with the Business Leadership Team to facilitate a successful product launch.

Provide guidance, and leadership to the Customer Engagement Strategy Team to ensure operational excellence and high team performance:

- Lead and manage the Customer Engagement Strategy Team, through effective resources planning, selection of new hires, distribution of roles and responsibilities, mentoring, performance evaluation and building and maintaining a capabilities roadmap to assess needed capabilities (people development, processes, technology).
- Prioritize and align tasks, in agreement with the GM DACH & CEE, based on available resources and budgets.
- Collaborate with a wide range of cross-functional teams, who touch critical commercial processes (e.g. Customer Engagement Execution, Medical, Patient Value & Access) to ensure coordinated execution across roles and responsibilities.
- Foster effective communication through cross-functional teams.

REQUIREMENTS & QUALIFICATIONS:

- University degree in a scientific or business field.
- Relevant experience in marketing, brand management, or related roles within the pharmaceutical industry.
- +3 years’ manager experience.
- Relevant experience in managing and executing multiple cross-functional initiatives at once, collaborating with local, Cluster and Global levels.
- Demonstrated exp

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