Head of Marketing

vor 2 Monaten


Starnberg, Deutschland Aenova Holding Vollzeit

for our headquarters in Starnberg, Germany

The Aenova Group is one of the leading companies in the pharmaceutical and healthcare industry. With high quality standards, innovative technologies and a clear future orientation, Aenova has become Europe's market leader for the development and production of all common dosage forms and product groups in the business-to-business sector. The company which has its headquarters near Munich (Germany), operates 15 production sites and several sales offices in ten countries throughout the world. More than 4.300 employees contribute to the group’s success.
What can you expect?
- You will be responsible for driving and implementing marketing plans, leading marketing campaigns, organizing regional marketing events, trade shows, events and seminars for the identified market
- Contribute to business planning at the executive level to develop a marketing strategy consistent with the organization’s overall mission, vision, and objectives
- Create, develop and manage the corporate marketing plan (short and long term)
- Together with Communication & PR strengthen CDMO brand, raise awareness with efficient communication strategy and support our business development
- Recommend customer research/VOC campaigns to identify and define relevant and meaningful messages and tactics
- Develop criteria and identify overarching brand positioning by target group and across the organization
- Work with our Market Intelligence to identify and develop target markets and groups
- Development of online marketing channels (e.g. eMail-Marketing, Social Media, Banner Advertising etc.)
- Support in optimizing the performance of the Aenova website and development/implementation of SEO/SEA actions to increase the number of relevant visitors
- In close alignment with Communication & PR work across boundaries with different lines of business, and with regional leaders to develop key strategies, plans and tactics to increase the organization’s image and reputation

What should you bring?
- Master’s degree in business administration, marketing or similar
- Minimum of 5 years related work experience in a marketing environment
- Strong healthcare industry knowledge, ideally in CDMO
- Experience in working in large, complex organization where working across boundaries and leading through influence are critical to success
- High degree of self-initiative, structured working method, clear prioritization, confident appearance in dealing with internal and external contacts, clearly recognizable team and customer orientation
- Previous experience in management consulting would be a plus
- Extensive knowledge of relevant databases (e.g. IQVIA) and the use of MS Office
- Proficient in English and German (written and spoken)

We offer a growth-oriented, dynamic and international environment, which offers challenging tasks across the sites as well as active participation opportunities.

If these tasks in a future-proof corporate group attract you, then we would like to get in touch with you.

Have we inspired your curiosity?

For any questions please contact the human resources department, Melanie Rümmele, at +49 8151 9987 139.



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