Performance/growth Marketing Coordinator

vor 2 Wochen

Berlin, Deutschland Audible Vollzeit

Good storytelling starts with great listening. At Audible, that means each role and every project has our audience in mind. Because the same people who design, develop, and deploy our products also happen to use them. To us, that speaks volumes.

ABOUT THIS ROLE

The Performance/Growth Marketing Coordinator (Mobile) EU will work in a high-performance marketing team that sets new standards for mobile marketing across Europe. You will drive both customer acquisition and engagement for Audible in the EU region and will have the space to develop your professional skills and experience.

The position is initially open through a 24 months contract.

ABOUT YOU

You have a demonstrated ability to execute effective online marketing strategies in collaboration with our agency, test and launch new marketing programs, partner with internal teams, measure results and optimize for impact and accelerated growth.

As a Performance/Growth Marketing Coordinator (Mobile) EU, you will...
- Support customer acquisition through mobile performance media - inclusive of implementing campaign execution, creating, analyzing and optimizing campaigns for specific partners and networks.
- Always lookout for new growth opportunities (new channels, new markets).
- Support scaling our EU mobile growth strategy while improving efficiency and evaluating the effectiveness of mobile acquisition initiatives for the Audible apps.
- Support the continued improvement of tracking and attribution of paid mobile apps traffic and events.
- Coordinate and manage agency activities for specific channels within MAI & Display.
- Have knowledge around experimentation and testing, following and further developing testing roadmaps and prioritize tests that will deliver the highest outcome.
- Generate actionable insights and recommendations to increase incremental conversions for all performance sub-channels.
- Collaborate with brand, technical, business, data science and design teams within Audible, as well as building relationships with external stakeholders and agencies for access to beta/alpha programs, insights, different ways to scale the business.

Basic Qualifications
- Bachelor’s degree in Business Studies, Marketing or another related field.
- First Performance Marketing expertise (1+ years) with proven track record in a performance oriented and data-driven eCommerce business, with profound campaign management experience (Google AC, Facebook, Snapchat, TikTok etc) and an eye on current trends.
- Proficiency in Excel is a must, SQL knowledge.
- Business fluency in written and verbal English.

Preferred Qualifications
- Basic proficiency in statistic and Tableau.
- Additional European languages ability (especially French or Spanish).
- Strong drive for execution and delivering results.
- An ambitious self-starter with excellent follow-through skills to develop ideas and thrive in fast-paced environment.
- Good analytical skills; bias towards decision making based on data.
- Knowing the appropriate analysis tools for web (Google Analytics, Adobe Analytics) and App (Apps Flyer, Adjust, Kochava).
- Excellent time management skills; ability to manage multiple priorities simultaneously.
- Strong affinity for internet and mobile technology.
- Enjoying a number-driven environment.

ABOUT AUDIBLE

At Audible, we innovate and inspire through the power of voice. We're changing the narrative on storytelling. As a leading creator and provider of premium audio storytelling, we've redefined the ways people access, discover, and share stories. The stories we tell have the ability to transport and transform everyday moments into meaningful experiences and it's our people who make Audible's service possible. We're listeners, storytellers, and problem-solvers. Our perspectives and experiences power our ideas and come together in our mission to unleash the power of the spoken word.

Audible offers a Hub+Home hybrid workplace model that gives employees flexibility between gathering in a common office space (work from hub) and remote work (work from home). Some teams will work mostly at hub, some mostly at home and others hybrid. For more information, please visit adbl.co/hybrid.

Audible is committed to a diverse and inclusive workplace. Audible is an equal opportunity employer and does not discriminate on the basis of ethnic origin, gender, religion or belief, disability, age, sexual identity, or any other legally protected status. We therefore ask you to exclude unnecessary information, such as a photo, date or place of birth, gender identification, family and marital status, nationality, religion etc. from your CV or resume. Thank you for doing your part to create equal opportunities for everyone.

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