Performance Marketing Manager

vor 3 Wochen

Berlin, Deutschland Dance Masterclass Vollzeit

As the Performance Marketing Manager at Dance Masterclass, you will be at the forefront of driving our brand's digital presence and customer acquisition. This role requires a blend of creativity and analytical skills, focused on crafting and constantly optimising a comprehensive performance marketing strategy to secure a sustainable long-term growth.


RESPONSIBILITIES:

  • Strategic Leadership: Develop and oversee our performance marketing strategy aligned with overall business goals to ensure a cohesive and effective approach to customer acquisition and brand growth.
  • Paid Campaign Management: Create, manage, and optimize paid campaigns across various channels, including documenting testing hypotheses and results.
  • Digital media buying: Purchase and manage ad space, set up and continuously optimise precise targeting, messaging, scheduling and budget for each digital channel.
  • Analytics and Reporting: Manage Google Analytics and other analytics tools to track marketing campaigns' performance, provide weekly reports including actionable insights to the CEO.
  • Conversion Rate Optimization: Conduct regular campaign audits and user testing to improve conversion rates across our digital channels through campaign and landing page optimization.
  • Creative Asset Optimization: Develop and optimize creative assets, make content suggestions for the video editing team.
  • ROAS Optimization: Work closely with our performance marketing agency to monitor and optimize marketing investments for maximum efficiency and positive ROAS.

REQUIREMENTS:

  • Proven Track Record: Experience in performance marketing and digital media buying with a proven track record of scaling accounts on META, TikTok, and Google.
  • 100% Data-Driven.
  • Strategic Thinking: Demonstrated ability in developing and implementing comprehensive marketing strategies.
  • Creativity and Analytical Skills: A blend of creative thinking and analytical ability to craft engaging campaigns that yield results.
  • Copywriting Skills.
  • Digital native: We are looking for someone who is knows Google Ads, Facebook, Instagram and TikTok inside out.
  • Communication Skills: Excellent communication and collaboration skills to work effectively with our teams. Fluent English, including excellent grammar.
  • Bonus - Start-up experience: Previous experience in a B2C start-up / scale-up environment is a plus.


ABOUT DANCE MASTERCLASS:

Dance Masterclass (@dance_masterclass) is an online streaming platform dedicated to the art of dance. We are a Berlin-based start-up founded in 2021 that has since built a community of dancers in over 100 countries with an ambition to become the Netflix of the dance world.


You will join a team of curious and passionate folks committed to creating the best learning experiences for dancers around the world. We value transparency, collaboration, and results. We are a small core team with open doors for new ideas, where everyone's actions have a meaningful impact.


We are looking forward to your application



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