Head of Brand

vor 5 Monaten

Hamburg, Deutschland Circus SE Vollzeit

**Our Mission**:
At Circus, headquartered in Hamburg with offices in Berlin and Munich, we are pioneering global developments in on-demand autonomous food production. Everything from creation to production and operation - enabled by seamlessly integrated cutting-edge robotics and transformative AI technology.

Our foundation rests in the extensive developments of groundbreaking robotics driven by artificial intelligence, previously the missing link in achieving true autonomous food automation. This is the moment for a new status quo: Just as autonomous driving will disrupt how we build cities, organize our days, and live our lives, so will we shift our whole reality around food.

Our Team is backing a paradigm shift in one of humanity’s most important sectors with the sharpest minds in Robotics, AI, Engineering and Culinary, collaborating closely with industry-leading partners to revolutionize every aspect of the food service experience.

Join us as we forge ahead, crafting a future where the art of cooking and the science of technology converge to create a world that thinks differently about food than it has for thousands of years—a world where food means something new.

**About the Role**:
As our Head of Brand & Design at Circus, you will play a pivotal role in shaping and strengthening our consumer brands within our categories while also owning the development of our group brand. You will lead the strategic direction for brand development, positioning, and messaging, ensuring alignment with our company's mission to redefine the food service experience through innovation and technology. This position will collaborate with departments including Culinary Strategy, Digital, Data, and founders to ensure alignment of brand strategy with overall business objectives.

**Your Daily Business**:

- Develop and implement a comprehensive multi-brand strategy for consumer brands and the group brand.
- Conduct market research and analyze consumer insights to inform brand strategy.
- Define clear brand positioning and messaging across all touchpoints.
- Manage brand architecture frameworks to communicate brand relationships.
- Collaborate with marketing teams to develop integrated campaigns.
- Build, manage and develop a strong network of marketing agencies and external providers.
- Support product development to ensure brand alignment.
- Monitor brand performance using KPIs and adjust strategies accordingly.
- Foster a strong brand culture within the organization.
- Work closely with the data team to conduct A/B testing and track brand performance metrics.
- Build and manage Offline Marketing, Content, and Communications teams.

**Base Qualifications**:

- Minimum of 5 years of experience in brand management or marketing roles, with a proven track record of success in developing and executing multi-brand strategies.
- Experience in the food service or FMCG industry is highly desirable, with a deep understanding of consumer behavior and market dynamics.
- Strong strategic thinking and analytical skills, with the ability to translate insights into actionable brand strategies.
- Excellent communication and collaboration skills, with the ability to influence and align cross-functional teams.
- Creative thinker with a passion for innovation and a drive to challenge the status quo.
- Hands-on leadership experience, with the ability to inspire and motivate teams towards a common vision.

**Our Offer**:

- ** Competitive Compensation**: Receive a competitive compensation package with offered stock options for full-time employees.
- ** Work-Life Balance**:Enjoy regular team events, a hybrid work setup, 2 months/year remote work (Worcation), and unlimited vacation days, along with a corporate pension plan.
- ** Personal Development**: Personal budget for training, in-house trainings, and growth opportunities in a fast-paced environment.
- ** Mobility**:Benefit from a monthly budget for mobility or other expenses and a subsidized Dance Mobility Subscription for E-Bike/E-Moped.
- ** Well-Being**:Get a 30% discount on our food brands and access discounted Urban Sports Club membership.

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