Head of Marketing
vor 2 Wochen
**We're a leading online reviews platform, free and open to all. Our mission is to be a universal symbol of trust. We are well on our way — but there's still an exciting journey ahead of us. Do you want to join us at the heart of trust?**:
Trustpilot is at a very exciting stage in our journey, and we'd like you to join us at this pivotal moment as we enter a new period of growth with a renewed strategic direction. The Head of Marketing, PR & Social is a critical role in helping us achieve our ambitions and vision to create an independent currency of trust in Germany, Austria and Switzerland, a priority growth region for Trustpilot.
This role will help lead and develop our strategy to deliver growth and brand awareness specifically across our DACH region.
**You will be a key member of the Regional Marketing team, and will build**:
**Brand awareness and growth by creating and managing the marketing, PR and social investment and customer narrative in Germany, Austria and Switzerland **Strategies that attract business customers and drive revenue at scale, working closely with global Marketing teams**Strategies that retain our customers and develop their relationship with Trustpilot**A strong collaborative partnership with Commercial leadership in the region, to optimise conversion of new business and develop our existing customer base. **A full marketing plan and small team for the region, fulfilling the growth ambitions for the region and a consistent brand narrative.**
**What you'll be doing**:
As Head of Marketing, PR and Social for the DACH region, you'll be at the forefront of positioning Trustpilot's brand offering across Germany, Austria and Switzerland, but leading with Germany.
- You will lead and shape a B2B prospect's journey across all marketing channels (PR, social, digital, events, webinars, content, nurture).
- You will lead initiatives driving engagement, upsell and cross sell among the B2B free and paying customer audience, as well as leading B2C campaigns to drive awareness with consumers in the region.
- You will work closely with the Country General Manager and the Sales, Customer Success and Partner teams across segmentsto optimize campaigns that drive high quality leads to sales and revenue from our customer audience.
- Lead a small team in-region to execute on team goals, and set the direction for marketing in our DACH markets, in line with the organizational strategy.
- Own and deliver the PR and social strategy, with agency and team support
- Own and deliver initiatives to our paying customer audience to drive revenue and retention.
- Work closely with the Brand and Consumer teams to deliver consumer-facing campaigns and initiatives.
- Work closely with local sales and partner functions to align on goals, create and execute on co-marketing activities.
- Work closely and collaboratively with Commercial Leadership in the region, partnering to create a smooth and efficient new business funnel and customer success environment
**Who you are**:
- Considerable experience in a B2B marketing role - spanning demand generation and customer marketing. Consumer experience and capability to lead a small team is also desirable.
- Fluent / Native German and English
- Ability to operate in a high-performance environment and strive to continuously learn and improve
- Demonstrated capability in marketing strategy development and execution
- Continual focus on customer-centric, data-driven insights to drive decisions improve business performance
- A desire to create a culture of collaboration within inclusive and diverse teams
- A proactive hands-on approach, with the ability to work on both strategic and tactical levels
- Hands-on knowledge of marketing automation platforms, CRM systems and digital platforms
- Strong facilitation and influencing skills for cross
- functional initiatives
- Effective in a highly matrixed, distributed and fast-moving environment
- Ability to develop and deliver clear, concise communication of complex issues
- High energy level, with a bias for positivity, action and accountability
- Self-starter with initiative and excellent organizational skills
**What's in it for you**:
- Competitive compensation package + bonus
- 20 vacation days with an additional 8 days after 6 months of continuous employment
- 2 (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
- Rich learning and development opportunities supported through the Trustpilot Academy, LinkedIn Learning and Blinkist
- Our team in Germany are fully remote so as a #hometrustie we'll set you up with all the office equipment you need. You'll also receive 100€ a month as a contribution to your home office operating expenses (such as internet, rent and power) and maintenance.
- Benefit-in-kind of 44€ a month, which can be used for a range of purposes such as private healthcare, accommodation, a company car, a gym membership, an interest-free loan, trave
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