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Head of Customer Journey

vor 4 Monaten

Duesseldorf, Deutschland IU Internationale Hochschule Vollzeit

**Grow with us Start your career at IU**

Our international Inhouse Performance Marketing team is hiring a **Head of Customer Journey **(M/F/d)** at one of our locations in **Germany **or fully **remote.**

**Your tasks**:

- Own the customer journey in our international markets from first touch of the user to becoming a student
- Define conversion strategy throughout the customer acquisition funnel
- Identify and prioritise initiatives based on data to drive growth
- Directly leading website team and CRM team to ensure optimal and conversion-oriented customer journey
- Closely collaborate with other teams and units (e.g., performance marketing, marketing communications, sales) to improve overall results
- Measure success along defined Metrics/KPIs and leverage insights for continuous improvement

**Your Profile**:

- Successfully completed university degree in business, economics or related field as well as multiple years of experience in a startup, high-growth company, consulting or similar high-paced environment
- Strong data acumen with experience in making data-driven decisions
- Experience with steering a team, leverage cross-unit resources and external service providers to implement marketing initiatives
- Experience with customer-centric and target group focused communication
- Ideally experience in a conversion-oriented B2C environment such as e-commerce as well as experience with marketing in an international environment and in a go-to-market setting
- Business fluent written and spoken English

**We offer**:

- ** Shape your career**:Rapid growth opens up many new opportunities for you. Tell us about your dream career and we'll help you make it happen.
- ** Work where you want**: Project management tools and video meetings make it possible: with us, the boundaries between here and there blur. You want to work from abroad for a while? No problem thanks to our WorkFlex benefits.
- **and flexible time**:It's your job: We trust you and give you the greatest possible freedom to organize yourself.
- ** Take your knowledge to a new level**: Benefit from free training, language courses and discounted study programs. With us, there is always something new to learn.
- ** Get a good rest**: We push ourselves every day to go above and beyond. But we also take the time to recharge our batteries: with 30 days of annual vacation for all employees. Need some time off? How about a sabbatical?

**Contact**:

- Words are followed by deeds: We take our "_**_Culture Of Everyone" _**_very seriously and would like to point out once again that you are welcome to join us, regardless of your origin, religion, gender, age or sexual orientation. Even if you have a disability, our doors are open to you. We look forward to a diverse coexistence here at the IU_