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Senior Director Marketing
vor 5 Monaten
Berlin, Germany- Regional Marketing- Netflix in EMEA
Netflix is the world's leading streaming entertainment service with 200+ million paid members in over 190 countries enjoying TV series, documentaries, and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen.
The DACH countries were one of the first markets we launched in Europe (2014). Today, we continue to invest in a strong slate of locally produced DACH titles alongside our global US slate, making Netflix unique, accessible, and highly entertaining for local consumers.
The Role
The Senior Marketing Director role will be based in Berlin, and their main focus will be our DACH business. They will manage a local Marketing team responsible for devising and executing country-specific strategies, leveraging our Original titles to create talkable moments for our brand, titles, and talent. The role is also responsible for all marketing partnership efforts across DACH. We are looking for an experienced and inspiring leader who can bring sharp, sophisticated, and bold thinking to the team while elevating executional excellence both internally (strategy, cross-functional collaboration) and externally (campaigns, creative assets, partnerships).
**Experience & Skills**:
- An independent thinker capable of self-motivating and self-managing, thriving with the level of freedom we offer our employees. Someone open to connect autonomously with a vast network of collaborators seeking to understand how Marketing can holistically impact our business.
- Someone versed in Integrated Marketing and Communication tactics, trained in bringing digital/social and offline media together to create powerful campaigns. An idea oriented mind who can leverage powerful cultural insights to produce earned media results as the basis of our communication efforts.
- An entertainment fan who understands the power of content to transform behaviors and influence pop culture.
- An innovation driven mind in continuous search for new ways to get consumers engaged and execute disruptive world class communication projects that positions Netflix and its contents as a must have/best in class. Someone who is not afraid to take smart risks and who can quickly learn from mistakes.
- Someone experienced in agency/brand relationships building, capable of shaping productive long term relations with external partners by providing continuous feedback.
- An articulate communicator in speech and writing, with both German and English as mandatory languages, alongside a deep understanding of German, Austrian and Swiss popular culture.
**Key responsibilities**:
- Country marketing strategy and planning. You will set and lead the marketing strategy to grow the business, leveraging market and audience insights, programming needs and brand positioning
- Entertainment marketing. You will lead and launch unique and innovative campaigns for our Netflix original content and any other high profile content;
- Brand marketing. You can develop and adapt brand narratives for Germany, Austria and Switzerland in conjunction with our global brand team.
- Partnerships. You will oversee the strategic direction of local marketing partnerships in alignment with our common (local and global) objectives, guiding tactical cohesion across the team (within their channels and platforms) to drive acquisition
- Cross-functional Excellence. You will serve as a key voice in aligning marketing, comms, publicity, content, business development, payments and other key stakeholders. Collaborate closely with other members of the EMEA Marketing leadership team to develop and execute on regional strategies.
- Culture building. You will be a strong culture player who can help us propagate and nurture our company values within the DACH team.
- Inspiring leadership. You will lead by example in alignment with our principles of Freedom and Responsibility and Context, not Control, giving individual collaborators the space and support to thrive at Netflix.
