General Manager

General Manager – E-Commerce / Digital Health (Telemedicine Medical Cannabis) Location: Berlin, Germany
Employment: Full-time
Our clinet is a fast-growing digital healthcare business focused on improving patient access to regulated therapies, with a strong current emphasis on medical cannabis in Germany and is part of a well-established group of companies (since 2018) that has played a meaningful role in shaping the regulated medical cannabis landscape across Europe and beyond. The group brings together complementary capabilities across the value chain, including import and distribution , GMP-aligned manufacturing , and the development of pharmaceutical-grade medical cannabis products for European and North American markets.

At its core, the group’s foundation includes a classic B2B distribution business supplying pharmacies with high-quality medical cannabis products. Building on this, the group has expanded into digital health and telemedicine , with a dedicated Telehealth clinic entity that is already operational and positioned for its next phase of growth.

A key part of this ecosystem is a close cooperation with a pharmacy partner , where our client provides the full digital and commercial engine, including IT infrastructure, online shop capabilities, marketing, performance strategy, and social media , while the pharmacy focuses on dispensing and fulfilment . The Telehealth business remains intentionally lean and entrepreneurial , supported by the group’s broader infrastructure, regulatory experience, and market positioning. This combination offers the momentum of a startup environment with the strategic stability and resources of an established healthcare group, ideal for a General Manager who wants to build, scale, and shape a high-impact digital health business within medical cannabis.

We are looking for a commercially driven General Manager with deep performance marketing expertise and strong general management instincts to lead our German business into its next growth phase.
A major part of the challenge (and opportunity) lies in owning and improving the end-to-end patient funnel and the backend platform experience , ensuring that marketing, product, operations, and compliance work seamlessly together.
The role is intentionally titled General Manager - with clear potential to grow into a broader Managing Director scope over time. We’re looking for someone who is excited to build and scale a lean, high-impact business unit in a regulated category, with a hands-on mindset and a strong grasp of commercial and financial fundamentals.

Work closely with product/tech to improve both frontend and backend journey performance.
Optimise the full funnel: lead → onboarding → consult → prescription → delivery.
Drive automation, data quality, and operational scalability.
Oversee day-to-day operational performance including scheduling, patient support, and partner workflows.
Ensure compliance with relevant German frameworks (e.g., Support effective collaboration with physicians and pharmacy partners.
Onboard, and manage a scalable network of physical doctors and practices across key German cities.
Collaborate with internal stakeholders to ensure practice capacity, including interim solutions where appropriate.

Hands-on experience in a startup or scale-up environment, ideally having built or significantly scaled a digital business function.

Experience in regulated industries (digital health, pharma, telemedicine, fintech, etc.).
Understanding of the German healthcare and advertising landscape.
Exposure to medical cannabis is a plus, but not required.
Data-driven, structured, and fast-moving in ambiguous environments.
Strong stakeholder management across product, clinical, operations, and leadership.
Fluent German and English.