Senior Web Analyst Performance/ Digital Marketing and E-Commerce

vor 2 Monaten

Berlin, Deutschland DocMorris Vollzeit

DocMorris stands for customer-centric innovative services and a wide range of products around digital healthcare. These range from fast appointment scheduling for online doctor visits on the TeleClinic telemedicine platform to pharmaceutical advice and supply of prescription and over-the-counter medications, as well as health products from Germany's best known online pharmacy.
In addition, there is a marketplace with a wide range of complementary healing and aid supplies, as well as products in the areas of nutrition, beauty, and family. This allows DocMorris to provide its customers with easy access to comprehensive healthcare services in one place with just one click. In the Germany segment, Swiss DocMorris AG generated external sales of 976 million CHF in 2023 with over 9 million active customers.

As a Senior Web Analyst Performance & Digital Marketing and E-Commerce (m/f/d), you will be responsible for understanding and utilizing all tools that are used within our various Marketing departments such as Webtracking, Marketing attribution, CRM, and advertising platforms to analyze, and optimize our performance across Web & App Platforms.
You will work closely with specialist marketing teams to understand their analysis and reporting needs, translate them into technical tracking requirements and build engaging decision reporting to provide actionable insights.

Tasks
  • Work closely with our marketing teams to understand business and reporting needs
  • Build engaging decision reportings that provides actionable insights to take better funded decisions
  • Undertake deep-dive analysis to uncover and understand customer trends, patterns, and opportunities for optimization in our data that will help us boost our marketing efficiency
  • Translate marketing needs into technical tracking requirements; work closely with our IT to improve our tracking landscape, ensuring high tracking availability across all platforms and marketing channels
  • Stay up-to-date with industry trends and best practices in analytics and performance tracking, so we ensure a high level of data quality
  • As part of the Marketing Intelligence team, you are the driver of data-supported decisions in the marketing organization and train users in the use of web analytics tools
Requirements
  • Bachelor's degree in Business informatics, Marketing, Business, Statistics, or a related field
  • Proven experience (+3 years) as a Data OR Web/App Analyst or similar role
  • Strong understanding of marketing tools such as Emarsys, Meta and Google Ads
  • Ability to translate marketing analysis and reporting needs into technical tracking requirements
  • Understanding of recent and future development in user tracking and effects on digital marketing
  • Excellent analytical and problem-solving skills
  • Strong attention to detail and ability to work with large datasets
  • Ability to effectively communicate complex analysis and insights to non-technical stakeholders
  • Our Tool Setup
    Webtracking: GA4 (including Firebase), GTM, sGTM
    BI Tools: Looker, Tableau, Excel, SQL (BigQuery)
    Campaign tracking and attribution: Adjust, Exactag
Benefits
  • Fair salary for permanent and temporary employees as well as appropriate compensation for internships
  • Company pension scheme with attractive employer contributions
  • 30 days holiday
  • Opportunity to participate in the employee participation program (stock options)
  • Access to eLearning platforms such as LinkedIn Learning
  • Shopping discounts through Corporate Benefits

**Shaping healthcare together

**We look forward to receiving your application

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