Head of B2C

vor 1 Monat

Landsberg am Lech, Deutschland FMCG Connect Vollzeit

Head of B2C / E-Commerce Europe


Location: Landsberg, Bavaria


Who we are

Rituals are at the heart of all cultures. They are social, they are instinctive, and they are above all, shared. At AIR, (Advanced Inhalation Rituals) our aim is to bring customer-centric, innovation-led and digitally-amplified approaches to inhalation rituals for all communities and societies. Through the development of advanced, clean technologies and placing people at the heart of our inventions, we are crafting products that will revolutionize our industry.


What we’re looking for

An experienced and strategic-minded Head of B2C (eCommerce) to lead our eCommerce division and drive growth in both traffic and sales for our platform. The ideal candidate will possess a strong background in eCommerce, with a focus on SEO strategy, traffic generation, conversion rate optimization, and market share growth. This role will require a deep understanding of eCommerce trends, customer behaviour, and the ability to drive results in a competitive market.


Key Responsibilities:


Team Leadership:

  • Build and lead a high-performing eCommerce team, fostering a collaborative and innovative work environment
  • Provide mentorship and guidance to team members, setting clear goals and expectations

Develop and Execute SEO Strategy:

  • Create and implement a comprehensive SEO strategy to improve organic search rankings and drive organic traffic
  • Monitor and analyse website performance using SEO tools and adjust strategies as needed to ensure continuous improvement

Drive Traffic to the eCommerce Platform:

  • Develop and execute traffic generation strategies across various channels, including paid advertising, content marketing, social media, email marketing, and partnerships
  • Identify new opportunities for customer acquisition and expansion into new markets

Improve Conversion Rates:

  • Analyse user behaviour, conversion funnels, and A/B testing results to identify opportunities for improving conversion rates
  • Collaborate with the UX/UI team to optimize the user experience and streamline the conversion process

Increase Basket Size:

  • Develop strategies and tactics to encourage customers to increase the size of their shopping baskets
  • Implement upselling and cross-selling techniques and personalized recommendations to drive larger transactions

Drive AIR Brands and Partners Market Share:

  • Work closely with product and marketing teams to identify and promote high-margin, high-demand products or services
  • Establish and strengthen partnerships with key brands to enhance the company's market share

Data Analysis and Reporting:

  • Regularly analyse eCommerce performance metrics, generate reports, and present actionable insights to the executive team
  • Use data-driven insights to guide decision-making and optimize strategies.


KPI Responsibilities:


  • Traffic (# Visits) and Trafic Share (%)
  • Conversion Rate (%)
  • Consumer Data (# Records)
  • Average Basket Size ($)
  • Net Revenue (NTO) and Gross Margin (GM)
  • BEI for B2C


Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)
  • Proven track record of success in eCommerce or Digital, with a minimum of 3 years in a leadership role
  • Extensive experience in developing and executing SEO strategies, driving organic traffic, and increasing conversion rates
  • Strong analytical skills and proficiency in data-driven decision-making
  • Exceptional project management and organizational skills
  • Excellent communication and interpersonal skills
  • Deep understanding of eCommerce technologies, platforms, and industry trends
  • Experience working with eCommerce analytics tools and SEO software
  • Ability to adapt to a fast-paced, evolving environment and meet deadlines.

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