Brand Director

vor 3 Wochen

Düsseldorf, Deutschland BioTalent Vollzeit

Brand Director - Neurology


We are representing a leading pharmaceutical company dedicated to advancing treatments and improving outcomes in neurology. With a strong focus on innovation and patient-centricity, our client is committed to making a meaningful impact in the lives of patients worldwide. We are currently seeking a talented Brand Director with Omnichannel experience to join this dynamic organization and lead the marketing efforts for their neurology portfolio.

Position: Brand Director - Neurology


Responsibilities:

  • Lead the development and execution of comprehensive marketing strategies and campaigns for the neurology portfolio, ensuring alignment with business objectives and market dynamics.
  • Manage a team of four direct reports, providing leadership, guidance, and mentorship to drive performance and professional development.
  • Oversee the planning, implementation, and optimization of omnichannel marketing initiatives, leveraging digital, social, mobile, and traditional channels to effectively reach target audiences.
  • Collaborate cross-functionally with internal teams including Sales, Medical Affairs, Market Access, and Regulatory to ensure integrated and cohesive marketing efforts.
  • Conduct market research and analysis to identify key insights, market trends, and competitive intelligence, informing strategic decision-making and tactical execution.
  • Drive the development of promotional materials, educational resources, and sales tools to support field teams and healthcare professionals in effectively communicating product benefits and value propositions.
  • Monitor and analyse campaign performance metrics, KPIs, and ROI to evaluate effectiveness and identify opportunities for optimization and continuous improvement.
  • Stay abreast of industry trends, best practices, and emerging technologies in omnichannel marketing, bringing innovative ideas and strategies to the team.


Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
  • Minimum 7 years of experience in pharmaceutical marketing, with a focus on neurology therapeutics; prior experience in a leadership role strongly preferred.
  • Proven track record of developing and executing successful marketing strategies and campaigns, driving measurable business results and market share growth.
  • Deep understanding of neurology market dynamics, patient journey, and key stakeholders including healthcare professionals, patients, and payers.
  • Strong leadership and people management skills with experience leading and developing high-performing teams.
  • Excellent communication, presentation, and interpersonal skills; ability to effectively collaborate with cross-functional teams and influence stakeholders at all levels.
  • Creative thinker with a passion for innovation and a proactive approach to problem-solving.
  • Proficiency in digital marketing platforms, CRM systems, analytics tools, and Microsoft Office Suite.


How to Apply:

If you're ready to take on this exciting leadership opportunity and contribute to advancing treatments in neurology, please submit your resume.

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