Product Marketing Manager

vor 3 Wochen

Berlin, Berlin, Deutschland Appinio Vollzeit

Allow us to introduce ourselves

Hello there We're Appinio, the fastest (and coolest) market research platform. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make better data-driven decisions.

We started out in Hamburg back in 2014 but we're now humbled to call the world our playground, with over 200 employees spread across 25 cities (we're remote-first), 2000+ international clients and a panel reach of 7 million, globally.

Want to be a part of the Appinio movement?

Your mission as a (Senior) Product Marketing Manager (mf/d)

Appinio is looking for a (Senior) Product Marketing Manager to contribute to our Product Marketing strategy at a global level. We're looking for someone who is self-driven, has excellent storytelling skills, and demonstrated proficiency in understanding and translating customer needs into a strategy.

In this role, you will be responsible for ensuring that our products are positioned and communicated in the right way to strengthen our brand and boost growth.

What you'll be doing

  • Drive growth and adoption of Appinio's solution, as well as maximize Appinio's exposure, by owning go-to-market strategies (market research expertise and product suite)
  • Craft and articulate our value proposition, with targeting messaging and holistic internal and external channels for distribution and education
  • Improve our understanding of Appinio's customers and competitors, by gathering feedback and insights from customers and competitors and market analysis
  • Become the expert and partner closely with our Sales team to deeply understand customer, market, and vertical needs as well as business requirements
  • Utilize data proficiently to deeply understand pain points, identify opportunities, and prioritize solutions
  • Develop collaterals and tool kits to enable our Sales and Brand Marketing teams to position Appinio efficiently and differentiate us from competitors
  • Collaborate with internal teams (product, design, marketing, sales, customer success, engineering) to define and align processes, feedback, and communication channels as well as identify revenue-boosting opportunities
  • Work closely with local marketing teams to roll out global strategies at a local level

You will thrive in this role if

  • You have a minimum of 4+ years experience in a similar role, ideally in a high-growth company
  • You have a strong knowledge of the market research industry (previous working experience in a market research player is a big plus) and are passionate about consumer insights
  • You know how to craft content and messages that trigger our target group
  • You have outstanding oral and written communication, presentation, and analytical skills
  • You have a growth mindset and you able to deliver in a high-paced environment
  • You are fluent in English, another European language is a plus

What's in it for you?

  • Flexibility Policy - meaning there is no hard cap on the number of vacation days
  • Work-from-anywhere Policy
    • You have the chance to develop our amazing product from one of the countries where we operate: Spain, France, Germany, Portugal, the Netherlands or the UK.
    • You have the chance to work outside of your country of residence for a maximum of 180 days per year, given that you have a valid work permit for that country
  • All the hardware you need and your own MacBook
  • In case you're located in Hamburg or Berlin, you'll get a Deutschlandticket or access to a mobility budget with the RYDES app to get you to and from the office space
  • In case you're located in Germany or Spain, you will have access to a Subsidised Urban SportsClub membership
  • In case you're located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our Co-working spaces

This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We're eager to hear from individuals who share our enthusiasm.

Appinio is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Learn more about us: LinkedIn Xing Kununu Instagram

  • Marketing Product Manager

    Vor 3 Tagen

    Berlin, Berlin, Deutschland Hologic Vollzeit

    Are you ready to make an impact in the world of healthcare marketing? Hologic, a global leader in women's health, is seeking a passionate and results-driven Product Marketing Manager to join our Breast and Skeletal Health division in Berlin. This is a unique opportunity to contribute to a company that is dedicated to improving lives with innovative medical...

  • Senior product marketing manager

    vor 2 Wochen

    Berlin, Berlin, Deutschland Leanix Jobs Vollzeit

    Lean IX an SAP company is looking for a Senior Product Marketing Manager (f/m/d). As a Senior Product Marketing Manager (f/m/d) you will be responsible for guiding and fuelling the product driven marketing messaging and strategy for our products. You will conduct competitive analysis, and market research, will create collaterals to enable our sales team and...

  • Senior product marketing manager

    vor 1 Monat

    Berlin, Berlin, Deutschland Leanix Jobs Vollzeit

    Lean IX an SAP company is looking for a Senior Product Marketing Manager (f/m/d). As a Senior Product Marketing Manager (f/m/d) you will be responsible for guiding and fuelling the product driven marketing messaging and strategy for our products. You will conduct competitive analysis, and market research, will create collaterals to enable our sales team and...

  • Product Marketing Manager Payment

    vor 2 Monaten

    Berlin, Berlin, Deutschland Adevinta Vollzeit

    We are looking for a passionate marketing expert to join our team as a Product Marketing Manager Payment & Shipping (d/f/m).The Role:As the Product Marketing Manager for Payment & Shipping (d/f/m) at Kleinanzeigen, your key role is to develop and execute marketing strategies with a strong focus on customer satisfaction and understanding user needs. You'll...

  • Product Marketing Manager

    vor 2 Wochen

    Berlin, Berlin, Deutschland Unite Services GmbH & Co. KG NL Leipzig Vollzeit

    Werde Teil der führenden europäischen B2B-Plattform alsProduct Marketing Manager (m/f/d) - Öffentliche Beschaffung (B2G) | HomeofficeAls Product Marketing Manager B2G spielst du eine zentrale Rolle bei der Entwicklung und Umsetzung unserer Produktmarketingstrategie. Mit deiner fundierten Erfahrung in der öffentlichen Beschaffung und in der Kommunikation...

  • Product Marketing Manager

    vor 3 Wochen

    Berlin, Berlin, Deutschland Unite Services GmbH & Co. KG NL Leipzig Vollzeit

    Werde Teil der führenden europäischen B2B-Plattform alsProduct Marketing Manager (m/f/d) - Öffentliche Beschaffung (B2G) | HomeofficeAls Product Marketing Manager B2G spielst du eine zentrale Rolle bei der Entwicklung und Umsetzung unserer Produktmarketingstrategie. Mit deiner fundierten Erfahrung in der öffentlichen Beschaffung und in der Kommunikation...

  • Senior Product Manager

    Vor 2 Tagen

    Berlin, Berlin, Deutschland promiseQ GmbH Vollzeit

    promiseQ is a young startup from Germany, and we are searching for personnel that can support us in our mission to become the world's best monitoring center as a service. We are a fully remote team that is distributed around the world. We are looking for a seasoned Senior Product Manager to join our dynamic team. This role requires a proactive, strategic...

  • Product Marketing Manager

    vor 3 Wochen

    Berlin Friedrichshain, Berlin, Deutschland Stepstone GmbH Vollzeit

    At Stepstone we have a simple but very important mission: As one of the leading digital recruiting platforms and #2 most popular tech employer in Germany, we help everyone find the right job. Therefore, we need you!​ To accomplish our mission, we are looking for a Product Marketing Manager (m/f/d) in Berlin to join our team within Product Operations and...

  • Product - Manager Identity

    vor 2 Monaten

    Berlin, Berlin, Deutschland IOTA Foundation Vollzeit

    Title Product - Manager Identity Job Intro As the Product Manager for Identity/Digital Product Passport (DPP) at the IOTA Foundation, you will play a pivotal role in overseeing the entire lifecycle of our identity and digital product passport products. This role requires a strong understanding of decentralized identity concepts, market dynamics, and the...

  • Head of Product Marketing

    vor 2 Wochen

    Berlin, Berlin, Deutschland Parloa Vollzeit

    YOUR MISSION: Parloa is looking for a Head of Product Marketing who is a self-starting, team-oriented, and passionate leader to own the positioning, messaging strategy, and content and training agenda needed to reinvent customer service and accelerate the company's go to market efforts. You and your team will work closely with the product, marketing and...

  • Head of Product Marketing

    vor 3 Wochen

    Berlin, Berlin, Deutschland Parloa Vollzeit

    YOUR MISSION: Parloa is looking for a Head of Product Marketing who is a self-starting, team-oriented, and passionate leader to own the positioning, messaging strategy, and content and training agenda needed to reinvent customer service and accelerate the company's go to market efforts. You and your team will work closely with the product, marketing and...

  • Influencer Marketing Manager

    vor 3 Wochen

    Berlin, Berlin, Deutschland Opera Vollzeit

    Influencer Marketing ManagerLocation: Berlin/ OsloAt Opera, we have built sophisticated and fast growing influencer programs, where we work with content creators to build appealing storylines and narratives for mobile browsers and apps. We are now looking for an Influencer Marketing Manager with the objective to develop and execute influencer marketing...

  • Influencer Marketing Manager

    vor 2 Wochen

    Berlin, Berlin, Deutschland Opera Vollzeit

    Influencer Marketing ManagerLocation: Berlin/ OsloAt Opera, we have built sophisticated and fast growing influencer programs, where we work with content creators to build appealing storylines and narratives for mobile browsers and apps. We are now looking for an Influencer Marketing Manager with the objective to develop and execute influencer marketing...

  • Senior Product Manager B2B SaaS platform

    vor 2 Wochen

    Berlin, Berlin, Deutschland Smart Host GmbH Vollzeit

    Smart Host is a B2B SaaS platform for the hospitality industry. We empower hotels to put their own data to work. We collect, clean and enrich guest data from both internal and external data sources. Combining this data with analytics and multi-channel messaging allows us to take guest communication and marketing efforts to a new level. Our typical clients...

  • Senior Product Manager B2B SaaS platform

    vor 3 Wochen

    Berlin, Berlin, Deutschland Smart Host GmbH Vollzeit

    Smart Host is a B2B SaaS platform for the hospitality industry. We empower hotels to put their own data to work. We collect, clean and enrich guest data from both internal and external data sources. Combining this data with analytics and multi-channel messaging allows us to take guest communication and marketing efforts to a new level. Our typical clients...

  • Digital Marketing Manager

    vor 2 Wochen

    Berlin, Berlin, Deutschland HappyGlam Vollzeit

    EinleitungThe "Les Maisons Consumer Group" is a dynamic and innovative DTC e-comm focused start up committed to unite consumer brands that share the vision of consciousness and sustainability.Part of our group are "happyglam" - a vegan, natural and environmental friendly beauty brand bringing more joy to your home beauty treatments - and "kerbholz" -...

  • Digital Marketing Manager

    vor 1 Monat

    Berlin, Berlin, Deutschland HappyGlam Vollzeit

    EinleitungThe "Les Maisons Consumer Group" is a dynamic and innovative DTC e-comm focused start up committed to unite consumer brands that share the vision of consciousness and sustainability.Part of our group are "happyglam" - a vegan, natural and environmental friendly beauty brand bringing more joy to your home beauty treatments - and "kerbholz" -...

  • Marketing Product Intern

    vor 4 Wochen

    Berlin, Berlin, Deutschland Mondia Group Vollzeit

    EinleitungWHAT WE DO | Our talented teams create tech that connects brands to people via meaningful content that impacts their lives in positive ways. By understanding where the markets are going and where technology fits in; we use our knowledge to identify solutions that boost businesses and shift user experiences.WAS WIR TUN | Unsere talentierten Teams...

  • Integrated Marketing Manager

    vor 2 Wochen

    Berlin, Berlin, Deutschland Meta Vollzeit

    Summary: Reality Labs is looking for a seasoned Marketing Manager to provide Maternity Cover and lead our consumer marketing for Quest in Germany. This person will be responsible for developing distinctive, effective and integrated consumer marketing that builds the Quest brand and accelerates the growth of our business in Germany. The ideal candidate is...

  • Integrated Marketing Manager

    vor 1 Monat

    Berlin, Berlin, Deutschland Meta Vollzeit

    Summary: Reality Labs is looking for a seasoned Marketing Manager to provide Maternity Cover and lead our consumer marketing for Quest in Germany. This person will be responsible for developing distinctive, effective and integrated consumer marketing that builds the Quest brand and accelerates the growth of our business in Germany. The ideal candidate is...