Product Marketing Manager Payment

vor 4 Wochen


Berlin, Berlin, Deutschland Adevinta Vollzeit

We are looking for a passionate marketing expert to join our team as a Product Marketing Manager Payment & Shipping (d/f/m).

The Role:

As the Product Marketing Manager for Payment & Shipping (d/f/m) at Kleinanzeigen, your key role is to develop and execute marketing strategies with a strong focus on customer satisfaction and understanding user needs.

You'll collaborate closely with cross-functional teams, influencing stakeholders and advocating for the value of our payment and shipping services.

Your analytical approach, driven by data, will guide you in optimizing e-commerce experiences. If you're passionate about driving product success through marketing and bring a mix of customer focus, stakeholder influence, and analytical skills, we invite you to contribute to elevating Kleinanzeigen's payment and shipping services and enhancing our users' overall experience.

Key Tasks & Responsibilities:

Owning the Product Marketing Strategy : Develop and execute a comprehensive product marketing strategy for all payment and shipping services offered on Kleinanzeigen. This includes identifying target audiences, positioning, and messaging. Market Research: Conduct in-depth market research to identify industry trends, competitor analysis, and user needs. Translate this data into actionable insights for the product and marketing teams. Messaging & Value Proposition : Develop compelling, benefit-driven product and feature value propositions. Establish processes for naming new features in line with brand guidelines. Data-Based Customer Insights: Utilize data and analytics to gain deep customer insights. Understand customer behavior, preferences, and pain points, and use these insights to tailor marketing strategies and product improvements. Feature Launches: Collaborate with the product development and growth teams to plan and execute impactful launches for new payment and shipping features. Ensure successful product launches through effective marketing campaigns. Promotions : Work closely with the product development and marketing teams to strategize and implement promotions for payment and shipping services. Drive customer engagement through targeted marketing campaigns, ensuring the success of promotional efforts.

What we are looking for:

Bachelor's degree in Marketing, Business or a related field or relevant professional experience.Proven experience in product marketing, preferably in the e-commerce or online marketplace industry.Strong analytical skills and the ability to derive insights from data.Exceptional written and verbal communication skills in German and English.Proficiency in market research and competitive analysis.Experience with content creation and campaign management.Strategic thinking and the ability to drive product success through marketing initiatives.Collaborative and cross-functional team player.

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