Integrated Marketing Manager

vor 3 Wochen

Berlin, Berlin, Deutschland Meta Vollzeit

Summary:

Reality Labs is looking for a seasoned Marketing Manager to provide Maternity Cover and lead our consumer marketing for Quest in Germany. This person will be responsible for developing distinctive, effective and integrated consumer marketing that builds the Quest brand and accelerates the growth of our business in Germany. The ideal candidate is someone who is excited about working at the intersection of creativity and technology, marketing products that push the boundaries of computing and human interaction into new and uncharted territories. Passionate about launching industry first technologies and features, then identifying insights and audiences to drive best in class creative work. An exciting time and unique opportunity as we build a new computing category in Germany. This role will be responsible for shaping our success in Germany and have scope to creatively insert Quest into local culture. Our ideal candidate will have experience developing and launching successful and innovative integrated marketing campaigns with a proven track record of strong collaboration. They will have had experience of marketing in Germany; setting commercially-oriented marketing goals and strategies, applying analytical rigor, a deep understanding of consumer segmentation, insights and country-level cultural trends to inform breakthrough campaigns.To bring the world closer together, diversity is a must-have for Meta, not an option. We encourage people with different backgrounds and experiences to help us build better products, make better decisions and better serve our clients.

Required Skills:

Integrated Marketing Manager - Quest DE , Short-Term Contract (12 months) Responsibilities:

  1. Provide leadership and coordination of Quest consumer marketing in Germany.
  2. Develop a deep understanding of local priorities (business targets, segmentation, priority markets) and cultural customer insights (consumer/market trends, key reasons as well as barriers to purchase, key feature usage) to be a thought partner with both the EMEA and Global teams.
  3. Drive creation and execution of integrated marketing strategy & plans for Germany, which consistently deliver against business metrics. Ensuring that previous campaign learnings are being leveraged.
  4. Work XFN to create and/or input on insightful briefs drawing on different sources of insight and knowledge to weave together creative narratives, including internal and external data sources, to inspire our creative partners in EMEA and Global.
  5. Working closely with EMEA insights team, iImplement and manage an Analytics & Learning Agenda to demonstrate the impact and return of marketing investment for the business in the short- and long-term
  6. Communicate effectively with stakeholders and teams, driving transparency, coordination and alignment on Germany marketing plans.
  7. Cultivate strong working relationships with internal teams, including Creative, Retail Channel, Sales, Comms, and others, as well as external agency partners, in the development of breakthrough and effective marketing.

Minimum Qualifications:

Minimum Qualifications:

  1. 10+ years' experience leading marketing for consumer-facing brand(s) in Germany
  2. Experience developing country marketing strategy and integrated consumer campaigns at either well established brands or advertising agencies
  3. Demonstrated ability to collaborate with and lead cross-functional teams, either formally through reporting structure or informally through influence
  4. Experience in identifying and leveraging insights and analytics.
  5. Understanding of media planning and nuances of the landscape in Germany
  6. Proven experience developing bold, breakthrough integrated marketing campaigns, with specific social media strategies, that drove measurable results at a local or regional level.
  7. Effective and inspiring partner to creative agencies in developing stand-out marketing communications
  8. Proven communicator, able to clearly articulate marketing's role and the importance of Germany in driving the business
  9. Ability to thrive in an entrepreneurial, fast-moving and ever-changing environment
  10. Outstanding creative sense, plus excellent written and verbal communication skills

Preferred Qualifications:

Preferred Qualifications:

  1. Experience leading marketing for a consumer technology brand in Germany
  2. Knowledge of the CE Retail Channel environment in Germany

Industry: Internet


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