Channel Marketing Manager

vor 2 Wochen

Karlsruhe, Deutschland Barco Vollzeit

Function

Barco is seeking an experienced, innovative, and results driven Channel Marketing Manager to design and execute marketing initiatives with our Resellers in DACH & CEE that will drive growth through the channel.

Key Responsibilities

Partner with Barco sales leaders, channel team, and marketing team to create a channel marketing strategy aligned with regional sales priorities Work with Resellers to maximize the leverage of the MDF program by aligning plans and activities with Barco’s channel growth strategy Lead and manage Reseller MDF budget and proposals: review of activities, support to plans’ implementation, proof of performance and claims Develop ways to measure, analyze, and report on channel marketing activities to drive improvement in programs and ROI. Partner with Channel Account Managers to plan and execute channel activities Work with Barco across the organization to translate campaigns, programs and product launches into channel marketing plans and actions Create marketing kits, tools, and resources to enable marketing of the Barco portfolio through the channel Work with channel partners and sales to understand the value proposition of Barco solutions and how they’re differentiated from other providers Manage partner communication strategy and execution to keep the channel informed, enabled and engaged

Your profile

Bachelor’s degree required Master’s degree / MBA desired Minimum 1 years of channel marketing experience in the AV or IT industry Able to work well independently and in a team environment, and interact with individuals at all levels in the organization Ability to bring together key stakeholders to work together collaboratively in executing marketing activities Marketing strategy, planning, and execution Analytical and strategic skills in a strive to grow channel revenue and marketing database Project management Some graphic design and copywriting skills a plus Fluently speak and write English and German – extra languages are a plus You are willing to travel up to 50% of your time

Let's "wow" you with

A variety of inhouse trainings at our Barco University so you can continuously grow & learn as a professional. A healthy working environment with interesting workshops and many more options as we care about your wellbeing.  The opportunity to work for an international market leader where innovation matters.

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