Ecosystem PR Associate

vor 2 Wochen

Berlin, Deutschland EoT Labs Vollzeit

Crypto is finally getting real — wanna help us get the word out?

peaq is the layer-1 blockchain where Web3 meets the real world, from tokenized robo-cafes to blockchain-powered power bank sharing and farms. We are looking for a media-savvy PR associate to help us get the people putting blockchain to work across industries and markets on front pages and headlines all across the Web.

As PR Associate, you will write press releases that will hook journalists in from the very first line and pitch them to a wide variety of Web3 and industry-specific publications. You will work with founders, builders, and visionaries to position them as thought leaders through written content and interview opportunities, foster ties with journalists, and keep a sharp eye for relevant commentary ops. While working in-house, you will have agency-style exposure to dozens of exciting projects and will help them navigate the world of PR and media relations with professionalism and style.

Ready to make some buzz? Let’s dive into the deets.

What you bring to the table
  • Native or native-level command of English (American or British English preferred).
  • A proven track record of writing quality PR content — please make sure to provide samples with your application.
  • At least 2 years’ worth of experience in PR roles, in-house or in an agency.
  • A solid knowledge of the Web3 and tech media landscape.
  • A professional understanding of key PR tools and platforms, including Cision, HARO, and Qwoted.
  • A good understanding of social media platforms and their role in the PR work.
  • A grasp of Web3 basics — we’re not looking for the next Satoshi, but you should know why you can’t download your Bitcoin on a flash drive.
  • A deep curiosity for all things tech and an ability to package intricacies of technologies and business models into a compelling story that cuts no corners on either nuance or accessibility.
  • Excellent communication and relationship management skills.
  • Professionalism, responsibility, and communicability, which become all the more important when working in a remote-first team as distributed as Web3 itself.
Nice to have
  • An in-depth understanding of Web3 and a passion for its emerging DePIN sector.
  • A network of existing contacts among media outlets, influencers, and other people of interest.
  • Additional background on editorial roles in Web3 and mainstream tech publications.
  • An experience with events, from negotiating panel slots and speaking opportunities to setting up interviews on the go.
  • An affinity for spamming parrot emojis on Slack — don’t ask, just do it.
Things you will do
  • You will communicate with the projects across the peaq ecosystem to identify news and updates that have a high likelihood of generating coverage.
  • You will write press releases, clear, concise, but still painting a colorful story.
  • You will map the relevant media outlets and journalists for every story and look for the best approaches to them.
  • You will write killer pitches that do a ton of work with only a handful of words and dispatch them to your target bank.
  • You will seek out relevant commentary and interview opportunities, work on thought leadership and executive positioning, and monitor the media for newsjacking opportunities.
  • You will keep an eye on the latest industry trends and the buzz on social media, looking for creative ways to make the peaqosystem known.
What we offer
  • Remote first. You’ll be joining a team working from all over the world.
  • Flexible working arrangements. Create your own journey with flexible working schedules and locations.
  • The opportunity to contribute to innovative projects in an exciting industry that has the potential to positively shape our world.
  • High growth potential. Room to grow professionally at EoT Labs, while learning new skills and working on the cutting edge of Web3 and IoT.
  • A warm and open culture at an international organization with team members coming from all four corners of the globe.
  • An environment that values freedom, autonomy, team spirit and open communication.

We look forward to building the future with you.



Building the next generation of the Internet of Things, the Economy of Things.

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