Global Digital Manager
vor 1 Monat
Germany, Hamburg, Henkel Consumer Brands
Global Digital Manager - Professional Hair (d/f/m)At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
YOUR ROLE- Support in formulating the website strategy and take ownership of the roadmap, ensuring
alignment with business goals and priorities - Oversee website functionality, leading the site experience by implementing continuous
improvements and optimizing customer experience funnels and landing pages - Collaborate cross-functionally with marketing, content and design agencies, web developers,
as well as countries and regions to develop, maintain and update website content - Lead the definition of new features and functionalities by translating them into well-defined
requirements - Ensure the highest level of transparency for all stakeholders (internal and external) through
product roadmaps - Manage and prioritize the website backlog
- Ensure website quality, efficiency, and performance by analyzing journey metrics to measure
usage levels, conversion rates, identify UX issues, and formulate solutions - Identify and troubleshoot website issues with editing and developmentteams to resolve them
- Assist in implementing and optimising SEO-related strategies
- Master’s degree in business, with a focus on Digital Marketing or a related field is preferred
- 2-3 years of experience in digital marketing, preferably within an FMCG company, cosmetics retailer, cosmetic goods manufacturer, or digital agency serving clients in the beauty industry
- Previous experience as a website manager or product owner within an agile, digital product development team is highly desirable
- Familiar with website standards and best practices, including a good understanding of UX, usability, and technology
- Good knowledge of Azure DevOps or other digital collaboration tools is a plus
- Demonstrated experience and proficiency in engaging with both internal and external stakeholders
- Ability to collaborate, communicate effectively and drive alignment within a global organisation
- Excellent verbal and written communication skills in English
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 24064762 Contract & Job type: Regular - Full Time Contact information for application-related questions: Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.-
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