Global Digital Channel Expert Nivea

vor 4 Wochen

Hamburg, Deutschland Beiersdorf AG Vollzeit

At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

**Your Tasks**:
This is the unique opportunity to join a fast-growing energetic team in an ever-changing environment. Right now we are setting the course for the next years by helping the business to grow in new directions. Come with your experience and an open mind, help us discover our path We're looking for an experienced Global Digital Channel Expert NIVEA (all genders) who is excited about co-creating a Global Precision Marketing collaboration model with media agency partners. You will become part of our precision marketing team within our global media department. Precision Marketing is our focus and together with you we ensure that we are reaching the right people, with the right message at the right time. You will support the global digital marketing organization to become best-in-class and reaching new advertising dimensions.

**Your role**
- Implement cross-country operational excellence in digital media planning and buying through consistent process frameworks and governance to ensure accountability
- Build and maintain strong relationships with our precision marketing and media managers and digital leads across the globe
- Manage innovation agenda with agencies to stay ahead of consumer behavior shifts
- Establish and measure performance against consistent contractual agreements across media agencies
- Responsible for overseeing that global media agency contracts incorporate the latest PM trends, GRs updates, KPI frameworks, best team - setup and roles and best-practices for our brands
- Ensure latest Media Buying competence inhouse on all relevant digital media channels (Google, Meta, Tiktok)
- Support Brand Safety strategy and implementation with our media partners

**Your Profile**:

- University degree (in media, advertising or marketing)
- Long-term experience in digital media including analysis, optimization and performance / KPI reporting - ideally at an agency
- Very profound understanding of the international media landscape
- Deep understanding of attribution and ROI measurement methodologies
- Deep knowledge of digital advertising channels and systems (Search, Display, Video, Social and Programmatic)
- Expert on programmatic buying, optimization of digital media spent
- Hands-on experience with Facebook Business Manager, DV360, CM360, Google Ads, Google Analytics and ideally TikTok, Snapchat, Connected TV, Twitter and Amazon DSP
- Curious to learn on new upcoming channels (Twitch, KOL, influencers)
- Strong analytical skills and proven capability to use data to drive business & marketing decisions
- Fluent in English, additional languages would be advantageous
- Strong desire to evolve Beiersdorf media operations across the globe
- Excellent communication skills, persuasive & confident
- Eager to innovate, measure, test, sometimes fail, learn, and continuously evolve

**Additional information**:
Have a look at our benefits: What we offer - Our Benefits | Beiersdorf

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