Marketing Communications and Admin Specialist
vor 3 Wochen
Collaboration drives Nordson’s success as a market leader in Industrial Precision Solutions and Advanced Technology. Our employees thrive in an environment where we help each other reach our personal best and enable our company to continuously improve and grow, and our customers to succeed. You will find Nordson employees sharing our success by giving back in the communities around the world where we live and work.
For our Product Assembly Division in EMEA, we are looking for you as our next Marketing Communications and Admin Specialist
The MCS will support the EMEA regional management (commercial leadership including business, marketing, and sales), being responsible for execution, and measurement of effectiveness of a strategic marketing communications plan that builds the Nordson reputation and brand and supports the profitable growth targets of Nordson’s EMEA Product Assembly business. In this role working in close cooperation with the Global Product Assembly Strategic Marketing team to ensure that communication activities are aligned with the Global PA Marketing strategy.
The MCS-PA will support the EMEA sales organization in organizing Trade Shows and Open-houses at customer locations, coordinating and structure Product/Application trainings and providing general admin support at organizational level.
Essential Job Duties and Responsibilities:
Collaterals: Develops all print and interactive brochures, presentations, case studies, sales sheets, videos, animations, etc., to support promotion of Nordson Product Assembly capabilities and sales of Nordson Product Assembly products and services Web site: Responsible for supporting the Web Site Administrator regarding product Assembly including regular updates to content, search engine optimization (SEO) and related tasks. Monitors and interprets analytics. Participates in emerging initiatives on digital marketing capabilities, including personalization, and lead scoring Media relations: Develops regular cadence of press releases, feature stories, videos, case histories and other content to build brand awareness. Serves as media spokesperson as required. Advertising: Develops, implements, and evaluates paid traditional and online advertising campaigns. Trade shows & Open-houses: Supports regional teams in Product Assembly show planning and messaging. Social media: Develops and executes a social media plan to engage potential customers and build brand awareness. Budget: Proposes an annual communications budget. Tracks monthly progress and provides budgetary and forecast information. Measurement: Provides results and insight to key constituents regarding the effectiveness of marketing communication activities. Internal Communication: Works with PA Strategic Product Assembly Division leadership to ensure corporate and business strategy and goals are disseminated and understood throughout their organizations. Works in collaboration with Corporate Communications department as required and participates in any corporate communication initiatives. Training coordination: work with engineering and commercial team to develop the technical training plan, coordinate the training implementation, track the progress, file the records and other related support as needed. General admin support: collaborate with facility admin team, provide admin support for PA EMEA regional events such as regional (sales) meetings and other admin support as needed.Education and Experience Requirements
Bachelor’s degree in communications, public relations, marketing, journalism, or related field preferred. In lieu of a degree, additional years of experience may be considered. Additional professional designations desirable: Accredited Business Communicator (ABC), Professional Certified Marketer (PCM) or similar A minimum of 8 years of industrial (preferred), commercial or agency marketing communications experience Experience in developing and executing marketing communication programs Experience with organizing Tradeshows & Open-houses is a plus Successful candidate will be a driven, self-starter with the ability to work with limited supervision. Strong, demonstrated organization skills Exceptional writing and interpersonal communication skills in English and German A creative mindset, willingness to challenge the norm and champion better ways. Microsoft office 365 Suite proficiency. Experience with digital marketing tools and CRM systems a plus. Strength in value selling and communicating return on investment. Capable of distilling the complex to simple, concise, and powerful messaging. Ability to work with diverse internal colleagues, external customers, and contractors. Cultural awareness and sensitivity#LI-MS1
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