Sr. Programmatic Consultant, PSC

Description
Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions - including sponsored, display, video, and custom ads - leverage Amazon's innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more. Our programmatic advertising platform, the Amazon Demand Side Platform (DSP), is becoming increasingly popular with major advertisers and agencies worldwide. We believe we understand display advertising better than anybody else and want to turn it into a science of its own that all users can leverage for their programmatic advertising.

Our Amazon DSP team is looking for a Senior Programmatic Solutions Consultant to join Amazon Ads growing team based in [INSERT LOCATION(S)].

As a Senior Programmatic Solutions Consultant, you will manage the end-to-end experience of our enterprise customer, known as programmatic trading desks. You will drive success by developing customer expertise in our programmatic advertising DSP.

The Programmatic Solutions Consultant has experience in advertising technology and the programmatic advertising domain, and is leveraging this expertise to help our customers meet and exceed their business objectives. In this customer-facing role, you will work closely with programmatic traders at agencies/advertisers, as well as Amazon Ads internal sales, product, and support teams to address customer needs.

Key job responsibilities

• Owning the relationship with programmatic trading desks and their senior leadership, engaging with multiple customer organizational levels to understand business objectives
• Providing services such as onboarding, trade desk support plans, feature training, continuous product usage consultation, and industry best practices
• Analyzing and interpreting data to identify improvement areas, root causes, and formulate enablement and adoption recommendations
• Driving the evolution of Amazon DSP by assisting customers with product beta participation, capturing customer feedback, and collaborating closely with cross-functional Amazon teams (Product Management, Engineering, Analytics, and Specialists)
• Defining and improving processes and tools for the Programmatic Solutions Consultant team to better serve customers

A day in the life

A typical PSC engagement with our customers could include onboarding new traders, delivering trainings on new product features, assisting a customer with a beta feature, consulting in business strategy and planning discussions, providing oversight in execution of campaign strategy, developing campaign optimization recommendations and monitoring their impact, conducting deep dives to determine root causes of issues and informing customers of the best course of action.

You will advocate for customer in internal forums, provide troubleshooting support and triage when needed, and simplify and propagate customer feedback to inform product and services design. PSCs operate as trusted advisors to customers every day, and ensure customers gradually develop into a proficient users of our DSP, who see Amazon DSP as their preferred means to their goals.

You will be passionate about understanding customer objectives, and address them using our book of services and engagement best practices, to drive adoption of Amazon technologies. Your ownership, curiosity, and domain knowledge will allow you to comprehensively understand the details of our offerings and be able to speak to these to our customers with passion, authority, empathy, and clarity.

Basic Qualifications

• Extensive experience in programmatic advertising in a consultative role, providing hands-on customer service (6+ years)
• Experience in a client facing consultative role working with large, complex enterprise customers
• Experience owning relationships with programmatic decision makers
• Experience with annual brand and media planning
• Experience (technical and operational) with multiple domain areas of programmatic advertising technologies (DSP, RTB, bid shading, machine learning optimization, ad verification, ad tracking, ad attribution, bidding engines, second-price vs first-price auctions, pixel and tag managers, cookies, viewability, etc.)
• Experience in digital advertising and client facing roles with a focus on data analysis
• Experience creating processes and improving tools with measurable impact on advertisers
• Ability to effectively present to and confidently communicate with business-to-business (B2B) customers, including facilitating onboarding and training, or presenting plans to customer leadership (e.g. Head of Programmatic at an agency or advertiser)
• Proficient oral and written communication skills with ability to establish credibility with technical and non-technical business owners
• Organizational skills including prioritizing, scheduling, time management, and meeting deadlines
• Bachelor's degree in marketing, communications, or equivalent work experience
• Fluency in English and German

Preferred Qualifications

• Experience analyzing data and best practices to assess performance drivers
• Experience in e-commerce or online advertising
• Experience in omni-channel marketing, search engine marketing or search engine optimization
• Experience in digital analytics and/or DMP, CDPVertical specialization (e.g. in entertainment, automotive, etc.) within programmatic advertising
• Experience with APIs and technical integrations
• Experience with SQL databases (querying and analyzing)
• Experience with data visualization using Tableau, Quicksight, or similar tools
• Experience with Doubleclick (XSM, DFP), AdJuster or Salesforce

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ) to know more about how we collect, use and transfer the personal data of our candidates.

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Company
- Amazon Online Germany GmbH

Job ID: A3043029