Programmatic Solutions Analyst
vor 2 Wochen
**DESCRIPTION**:
Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions - including sponsored, display, video, and custom ads - leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more. Our programmatic advertising platform, the Amazon Demand Side Platform (DSP), is becoming increasingly popular with major advertisers and agencies worldwide. We believe we understand display advertising better than anybody else and want to turn it into a science of its own that all users can leverage for their programmatic advertising.
Our Amazon DSP team is looking for a Programmatic Solutions Analyst to join Amazon Ads growing team based in Germany.
As a Programmatic Solutions Analyst, you will manage the end-to-end experience of our enterprise customer, known as programmatic trading desks. You will drive success by developing customer expertise in our programmatic advertising DSP. The Programmatic Solutions Analyst has experience in advertising technology and the programmatic advertising domain, and is leveraging this expertise to help our customers meet and exceed their business objectives. In this customer-facing role, you will work closely with programmatic traders at agencies/advertisers, as well as Amazon Ads internal sales, product, and support teams to address customer needs.
A typical PSC engagement with our customers could include onboarding new traders, delivering trainings on new product features, assisting a customer with a beta feature, consulting in business strategy and planning discussions, providing oversight in execution of campaign strategy, developing campaign optimization recommendations and monitoring their impact, conducting deep dives to determine root causes of issues and informing customers of the best course of action.
You will advocate for customer in internal forums, provide troubleshooting support and triage when needed, and simplify and propagate customer feedback to inform product and services design. PSAs operate as trusted advisors to customers every day, and ensure customers gradually develop into a proficient users of our DSP, who see Amazon DSP as their preferred means to their goals.
You will be passionate about understanding customer objectives, and address them using our book of services and engagement best practices, to drive adoption of Amazon technologies. Your ownership, curiosity, and domain knowledge will allow you to comprehensively understand the details of our offerings and be able to speak to these to our customers with passion, authority, empathy, and clarity.
Key job responsibilities
- Owning the relationship with programmatic traders, engaging with them to understand their needs and blockers
- Providing services such as onboarding, trade desk support plans, feature training, continuous product usage consultation, and industry best practices
- Analyzing and interpreting data to identify improvement areas, root causes, and formulate enablement and adoption recommendations
- Driving the evolution of Amazon DSP by assisting customers with product beta participation, capturing customer feedback, and collaborating closely with cross-functional Amazon teams (Product Management, Engineering, Analytics, and Specialists)
A day in the life
- A typical PSA engagement with our customers could include onboarding new traders, delivering trainings on new product features, assisting a customer with a beta feature, consulting in business strategy and planning discussions, providing oversight in execution of campaign strategy, developing campaign optimization recommendations and monitoring their impact, conducting deep dives to determine root causes of issues and informing customers of the best course of action.
- You will advocate for customer in internal forums, provide troubleshooting support and triage when needed, and simplify and propagate customer feedback to inform product and services design. PSAs operate as trusted advisors to customers every day, and ensure customers gradually develop into a proficient users of our DSP, who see Amazon DSP as their preferred means to their goals.
- You will be passionate about understanding customer objectives, and address them using our book of services and engagement best practices, to drive adoption of Amazon technologies. Your ownership, curiosity, and domain knowledge will allow you to comprehensively understand the details of our offerings and be able to speak to these to our customers with passion, authority, empathy, and clarity.
About the team
Here at Amazon Ads, we embrace our differences. We are committed to furthering our culture of inclusion. We have 13 employee-led affinity g
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