Marketing Lead

Responsibilities

Factory Berlin
 is entering a new chapter: building and scaling companies, attracting top talent, and shaping a new generation of legends. We are looking for a hands-on 
Marketing Lead (m/w/d)
who can own strategy and execution across all channels, while helping define how our new model shows up in the world.

These exciting tasks are waiting for you:

Strategy:

• Shape and execute Factory Berlin's marketing strategy for our shift into a neo company builder and supporter of artists from all backgrounds.
• Own the annual marketing plan, channel mix, and budget allocation.
• Act as the operational bridge between marketing and other teams.

Brand Development:

• Strengthen and evolve Factory Berlin's brand presence across all touchpoints:  website, social, paid, email, PR, events, OOH and more.
• Ensure brand consistency and quality across all content, copy, and creative output.
• Co-develop campaigns that strengthen Factory's Berlin's new brand positioning.

Campaigns & Channels:

• Own all marketing channels including: email marketing, CRM flows, paid campaigns, social, website, search, and offline activations.
• Plan and run multi-channel campaigns for talent acquisition, events, and thought leadership.
• Lead event marketing for high-profile productions (e.g., summits, panels, creative experiences), ensuring strong attendance, visibility, and post-event momentum.

SEO, Content & Website:

• Oversee website content, ensuring clear positioning, conversion-focused UX, and strong on-page SEO.
• Conduct regular audits, prioritizing organic traffic growth.
• Identify content opportunities based on search demand, market trends, and competitor insights.

Paid Media:

• Manage performance marketing campaigns across Google Ads, Meta, LinkedIn, and emerging channels.
• Own targeting, bidding, creative testing, landing pages, and budget optimisation.
• Report on ROI and continuously refine the paid strategy to reach founders, creatives, and talent.

Analytics, Reporting & Tracking:

• Build reporting frameworks to measure funnel performance, campaign ROI, and event impact.
• Translate data into action: identifying opportunities, optimising spend, and informing leadership decisions.

Partnerships & Cross-Functional Work:

• Serve as the main marketing counterpart for key partnerships and venture collaborations.
• Develop co-marketing activations with partners, founders, and creators.
• Support venture teams with strategic insights, positioning, and go-to-market guidance when required.

Qualifications

• 6–8+ years in marketing with experience in high-growth environments (startup, agency, tech, creative, or venture).
• Proven ability to run integrated, multi-channel marketing campaigns.
• Strong hands-on skills across email marketing, paid media, SEO, analytics, and copywriting.
• Experience building or elevating brands, ideally in tech, creativity, or innovation.
• Confidence moving between strategy and execution from writing copy to presenting to leadership.
• Data-driven mindset paired with strong creative instinct.
• Comfort in fast-moving, builder-style environments.

Your reward

• A seat at the table during a pivotal moment in Factory's evolution.
• Access to a creative, dynamic workspace.
• Opportunity to co-create an institution for talents with global ambition.
• Inclusive, collaborative team culture with room for experimentation.
• Flexible work options with home office and mobile working days.
• Permanent employment contract with 28 days of holiday.
• A MacBook and iPhone for work.
• Free Factory membership and full access to our community.
• Monthly internet and travel allowance and free beverages.

About us

About Factory Berlin:

Factory Berlin is a neo company builder for people with the next big idea. Tech minds, artists – talents who think different and do things their own way. This is where AI meets gut instinct. Speed meets depth. Chaos meets clarity. We bring together the ones who don't wait for permission; they just start. Berlin is our home for a reason. It's a bit messy, fast, full of energy and cool. It's where wild ideas turn into real projects. Our promise: 
From Talent to Legend.