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Regional Marketing Manager, Germany

vor 2 Wochen

Düsseldorf, Nordrhein-Westfalen, Deutschland Wolverine Worldwide Vollzeit

Current employees, please apply in Workday.

Oversee marketing & brand promotion across multiple regions, driving growth, market share, and profitability through the development and execution of high impact strategy

Please note that this role requires a candidate with German language skills

Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Merrell, Saucony, Sweaty Betty and Wolverine. Wolverine Worldwide's continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.

At Merrell, we exist to give every person what they need to discover the simple power of being outside—regardless of shape, size, race, ability, or experience level. For four decades, we've crafted quality footwear with our eyes fixed on comfort, design, durability, and whatever is waiting for us just outside our front doors.

Please note that this position requires German language skills and can be based in either our London Kings Cross office or in our Munich Office

Key Responsibilities:

  • Marketing Strategy & Budget Management: Support annual marketing strategies and budget management for multiple regional markets, ensuring alignment with overall EMEA and global objectives
  • Regional responsibility: Support local marketing teams in Italy, Spain, and Germany, aligning with strategic direction, guidance, and performance oversight
  • Distributor Market Alignment: Partner with key distributor markets (focus: Poland, Turkey, Switzerland) to ensure consistent brand presence, strategic alignment, and effective go-to-market execution
  • Product Launch Planning: Plan and execute seasonal product launches across all relevant channels, coordinating timing, messaging, and tactics for maximum impact
  • Integrated Marketing: Drive the full marketing mix, including PR, retail marketing, events, digital, and trade marketing tailored to each region's needs and opportunities
  • Trail running: Support the trail running category across EMEA, ensuring growth and awareness within this segment. Utilising events/athletes/PR activations to brand build.

Competencies:

  • Manage European projects in alignment with overall brand strategy
  • Multi-Market Support & Stakeholder Management
  • Product Launch & Campaign Management
  • Cross-Functional Collaboration
  • Category & Brand Development
  • Distributor Relationship Management

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.