Marketing & PR Manager, Europe (Germany AVS Focus)

【About the Role】

We're looking for a Marketing&PR manager
with deep Germany AVS (Audio/Video & Home Theater) category experience
to own our
PR and communication strategy in Europe
, with a
primary focus on the German market
, and support key regional marketing events and campaigns.

This role sits at the intersection of
brand storytelling, AVS category expertise, media relations, and on-the-ground activation
, working closely with our global HQ and EU sales teams to grow awareness, preference, and love for our brand among
home cinema, projector, and AV enthusiasts
.

If you're equally comfortable
talking nitty-gritty specs with German AV/Tech media
, pitching a top-tier journalist, shaping launch narratives, and rolling up your sleeves at an event booth, this is for you.

【Key Responsibilities】

Public Relations & Communications (Core Scope – ~60–70%)

• Lead the
  overall PR and communications strategy for Europe
  , with
  Germany as the core focus market
  , aligned with global brand positioning and product roadmap.
• Build and maintain strong relationships with
  top-tier German AVS, home theater, tech, consumer, lifestyle, and business media
  , plus key EU outlets.
• Own
  launch PR for major product releases
  (especially projectors / home theater and AV-focused launches): narrative, key messages, press materials, media list, briefing docs, and follow-up.
• Act as the key contact for
  German AV reviewers, calibrators, and specialist media
  , ensuring our products are positioned correctly within the AV category.
• Manage
  press office
  activities: handle incoming media inquiries, product review requests, statements, and interviews.
• Coordinate with
  PR agencies (global and local)
  to ensure consistent messaging, efficient workflows, and measurable results across Germany and other EU markets.
• Develop localized
  press releases, media pitches, bylines, and speaking proposals
  tailored for Germany and other priority EU markets.
• Prepare and brief spokespeople (and sometimes be the spokesperson) for
  interviews, panels, and media events
  , especially where AVS expertise is required.
• Monitor
  media coverage, share of voice, sentiment, category and competitive activity
  in the German AVS space; translate insights into concrete actions and recommendations.
• Support crisis/issues
  communications
  in the region with clear, timely, and aligned responses.

Regional Marketing & Events (Support Scope – ~30–40%)

• Partner with the regional marketing team to
  plan and execute key EU events
  , such as trade shows (e.g. IFA), launch events, retail activations, and partner co-marketing — with a strong focus on
  Germany and AVS-relevant events
  .
• Ensure
  PR and events are tightly integrated
  : pre-event buzz, on-site storytelling, demo experiences, and post-event content and coverage.
• Support
  local consumer and channel campaigns
  (retail, online, social) with PR angles and AVS-specific content ideas.
• Coordinate
  review sample seeding
  with influencers, AV creators, home theater reviewers, media, and key opinion leaders, ensuring consistent experience, messaging, and technical positioning (brightness, color, sound, gaming, etc.).
• Help adapt
  global assets
  (key visuals, taglines, videos) into
  locally relevant stories for Germany and EU markets
  , reflecting AVS use cases (home cinema, gaming, sports-watching, living-room upgrades).
• Track and report
  event performance and marketing/PR KPIs
  , sharing learnings to improve the next cycles.

【Qualifications】

Must-Haves

• 4–6 years of experience
  in PR, communications, or marketing, ideally in
  consumer electronics / AV / home theater / tech
  .
• Experience working with
  German media and/or AV reviewers
  ; you understand how the German AV/tech press works.
• Hands-on experience supporting
  product launches, press activities, or brand campaigns
  in at least one EU market (Germany preferred).
• Strong
  writing and storytelling skills
  in
  German (native or equivalent)
  and
  very good English
  .
• Comfortable coordinating with
  agencies
  and internal stakeholders across countries and time zones.
• Basic understanding of how
  PR, social, influencers, and paid media
  connect in an integrated campaign.
• Organized, detail-oriented, and able to
  manage multiple projects
  with deadlines.
• Willingness to
  travel occasionally within Europe
  for events, media meetings, and internal workshops.

Nice-to-Haves

• Experience with
  consumer electronic products, home theater systems, or smart home / lifestyle tech brands
  .
• Additional European language skills (e.g. French, Spanish, Italian, or a Nordic language).
• Experience working in a
  fast-growing, international company
  with both HQ and regional stakeholders.
• Familiarity with
  influencer marketing and content creators
  on YouTube, TikTok, and AV/home theater communities and forums.