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Marketing & PR Manager, Europe (Germany AVS Focus)

vor 3 Wochen

Düsseldorf, Nordrhein-Westfalen, Deutschland XGIMI Technology Vollzeit

【About the Role】

We're looking for a Marketing&PR manager
with deep Germany AVS (Audio/Video & Home Theater) category experience
to own our
PR and communication strategy in Europe
, with a
primary focus on the German market
, and support key regional marketing events and campaigns.

This role sits at the intersection of
brand storytelling, AVS category expertise, media relations, and on-the-ground activation
, working closely with our global HQ and EU sales teams to grow awareness, preference, and love for our brand among
home cinema, projector, and AV enthusiasts
.

If you're equally comfortable
talking nitty-gritty specs with German AV/Tech media
, pitching a top-tier journalist, shaping launch narratives, and rolling up your sleeves at an event booth, this is for you.

【Key Responsibilities】

Public Relations & Communications (Core Scope – ~60–70%)

  • Lead the
    overall PR and communications strategy for Europe
    , with
    Germany as the core focus market
    , aligned with global brand positioning and product roadmap.
  • Build and maintain strong relationships with
    top-tier German AVS, home theater, tech, consumer, lifestyle, and business media
    , plus key EU outlets.
  • Own
    launch PR for major product releases
    (especially projectors / home theater and AV-focused launches): narrative, key messages, press materials, media list, briefing docs, and follow-up.
  • Act as the key contact for
    German AV reviewers, calibrators, and specialist media
    , ensuring our products are positioned correctly within the AV category.
  • Manage
    press office
    activities: handle incoming media inquiries, product review requests, statements, and interviews.
  • Coordinate with
    PR agencies (global and local)
    to ensure consistent messaging, efficient workflows, and measurable results across Germany and other EU markets.
  • Develop localized
    press releases, media pitches, bylines, and speaking proposals
    tailored for Germany and other priority EU markets.
  • Prepare and brief spokespeople (and sometimes be the spokesperson) for
    interviews, panels, and media events
    , especially where AVS expertise is required.
  • Monitor
    media coverage, share of voice, sentiment, category and competitive activity
    in the German AVS space; translate insights into concrete actions and recommendations.
  • Support crisis/issues
    communications
    in the region with clear, timely, and aligned responses.

Regional Marketing & Events (Support Scope – ~30–40%)

  • Partner with the regional marketing team to
    plan and execute key EU events
    , such as trade shows (e.g. IFA), launch events, retail activations, and partner co-marketing — with a strong focus on
    Germany and AVS-relevant events
    .
  • Ensure
    PR and events are tightly integrated
    : pre-event buzz, on-site storytelling, demo experiences, and post-event content and coverage.
  • Support
    local consumer and channel campaigns
    (retail, online, social) with PR angles and AVS-specific content ideas.
  • Coordinate
    review sample seeding
    with influencers, AV creators, home theater reviewers, media, and key opinion leaders, ensuring consistent experience, messaging, and technical positioning (brightness, color, sound, gaming, etc.).
  • Help adapt
    global assets
    (key visuals, taglines, videos) into
    locally relevant stories for Germany and EU markets
    , reflecting AVS use cases (home cinema, gaming, sports-watching, living-room upgrades).
  • Track and report
    event performance and marketing/PR KPIs
    , sharing learnings to improve the next cycles.

【Qualifications】

Must-Haves

  • 4–6 years of experience
    in PR, communications, or marketing, ideally in
    consumer electronics / AV / home theater / tech
    .
  • Experience working with
    German media and/or AV reviewers
    ; you understand how the German AV/tech press works.
  • Hands-on experience supporting
    product launches, press activities, or brand campaigns
    in at least one EU market (Germany preferred).
  • Strong
    writing and storytelling skills
    in
    German (native or equivalent)
    and
    very good English
    .
  • Comfortable coordinating with
    agencies
    and internal stakeholders across countries and time zones.
  • Basic understanding of how
    PR, social, influencers, and paid media
    connect in an integrated campaign.
  • Organized, detail-oriented, and able to
    manage multiple projects
    with deadlines.
  • Willingness to
    travel occasionally within Europe
    for events, media meetings, and internal workshops.

Nice-to-Haves

  • Experience with
    consumer electronic products, home theater systems, or smart home / lifestyle tech brands
    .
  • Additional European language skills (e.g. French, Spanish, Italian, or a Nordic language).
  • Experience working in a
    fast-growing, international company
    with both HQ and regional stakeholders.
  • Familiarity with
    influencer marketing and content creators
    on YouTube, TikTok, and AV/home theater communities and forums.