Internship Retail Media and Digital Marketing Internship start: by arrangement, duration: 6 months

vor 15 Minuten


Frankfurt am Main, Hessen, Deutschland Lufthansa Vollzeit

Are you excited to work in a dynamic industry and drive revenue via commercialization of Lufthansa Group's data? Are you experienced in performance marketing and using first party data? Then we would like to welcome you to our team in Frankfurt/Zurich

Tasks
In this position, you will manage and develop joint digital marketing campaigns with key partners of Lufthansa, SWISS, Austrian and Brussels Airlines. You will acquire new partners, define campaigns according to the partners marketing goals and steer respective marketing agencies.

  • Drive data commercialization strategies & develop data activation product
  • Acquisition of new marketing partnerships & specialized agencies
  • Setup of marketing campaigns for partners based on LHG data & audiences
  • Assist in the transition of current marketing campaigns to a first-party data approach
  • Steer agencies and ensure campaign success, reporting of campaigns and accounting of partner fees
  • Coordination with local markets, Marketing, Content & Social Media Teams
  • Market research, trend & competitive analysis to further develop search business

Benefits

  • Company sports / gym
  • Employee events
  • Flexible working hours
  • Cafeteria
  • Special deals with selected partners
  • Subsidized public transport
  • Free parking

Requirements

  • You are at least in the 3rd semester of a degree program at the time of the internship
  • Enrolled for the entire period of the internship (current certificate of enrollment and a proof of mandatory internship must be enclosed with the application) or the internship between the Bachelor's and Master's degree program (gap year)
  • University degree or relevant business experience
  • Experience in online marketing (esp. display, search & social media ads)
  • Experience with Google Marketing Tools (DV360, GA4)
  • Experience in managing and acquiring partners and marketing agencies
  • "Can-do"-attitude, self-motivated and sales-driven
  • Very good spoken and written English skills, German is an advantage
  • Excellent communication, representation, and presentation skills

Further information can also be found in our FAQs.



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