Paid Social Lead

ABOUT US

EDURINO is redefining early education through the power of play.

Founded in 2021, our platform blends storytelling, physical play, and digital tools to create hybrid learning adventures for curious minds aged 4–8. Developed by educators and loved by over 350,000 families, EDURINO empowers children to explore, grow, and thrive in an ever-changing world.

Behind our innovative learning system is a talented, multicultural team, passionate about helping every child play their way into a brighter future. With the support of our €17 million Series B funding, we aim to further optimize our products and scale up to become Europe's leading hybrid edtech brand.

Want to be part of our mission? Explore the role below:

ABOUT THE ROLE

Spotlight

As our Paid Social Lead, you'll own the development and execution of a paid-social agenda that will influence millions of viewers and unleash the immense potential of our marketing channels. This is a hands-on leadership role where you will set the vision, execute campaigns, and maintain the highest standards of creative and commercial excellence across multiple markets.

What you will do at EDURINO

Own the paid social channel end-to-end, from strategy and planning to hands-on execution and reporting

Work closely with the VP Marketing and Head of Acquisition to align on goals, budgets, and growth priorities

Set and deliver ambitious targets for new customer revenue growth, always with an eye on efficiency and budget discipline

Develop and implement innovative strategies across Meta, TikTok, YouTube, Pinterest, and emerging platforms

Manage budgets, forecasting, and reporting with rigour and transparency

Oversee testing frameworks, creative iteration, and audience segmentation to drive constant improvement

Build, lead, and mentor a small but high-performing team, fostering a culture of pace, learning, and accountability

Share learnings and best practices across markets, ensuring consistent excellence and scalable growth

Collaborate with creative, analytics, and product teams to ensure campaigns are insight-driven and on-brand

Stay ahead of platform changes, algorithm updates, and industry trends, always pushing for what is next

Build strong relationships with external partners, agencies, and platform representatives

ABOUT YOU

You are an e-commerce specialist through and through, with strong experience in building and scaling paid social in high-growth, digitally native brands. You know the e-commerce funnel inside out and love unlocking new customer growth at scale. Working with data excites you as much as bringing out the best in your team, agency partners, and creative collaborators.

Skills you need to bring

8+ years of experience in paid social, with deep expertise in e-commerce

Demonstrated history of scaling spend and impact in high-growth environments

Proven success driving new customer revenue and managing efficiency to strict budgets

Hands-on experience across Meta, TikTok, YouTube, and other major paid social platforms with a strong grasp of the e-commerce customer journey

Skilled at adapting paid social strategies for different international markets, covering DACH and wider geographies

Analytical and commercial mindset, able to forecast, report and pivot quickly based on results

Strong creative sensibility, able to brief, assess, and iterate on high-performing creative assets

Leadership experience, ideally managing a small team and agency partners

Organized, proactive and comfortable working at pace and with ambiguity

Excellent communicator, able to influence at all levels and collaborate across functions

Passionate about learning, sharing knowledge and continuously raising the bar for paid social performance

Advantages: 

Pertinent experience in a high-growth DTC E-Commerce Scale-Up

Deep understanding of / experience with our target group 'parents & families'

Demonstrable experience operating in our core markets DACH & UK

About us

What we believe in

We believe that, in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products. We hire people who are passionate about the product and team, demonstrate raw curiosity, and bring the ability and willingness to continuously learn. 
EDURINO is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of ethnicity, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender. We foster a work environment that enables personal and professional growth and always strive to find the truth in discussions, independent of seniority or position as all opinions are respected.

What makes us special
A start-up culture based on trust. You own your schedule and location - what matters is what you move. Remote-first, outcome-focused. Work remotely from anywhere in Germany or the UK, ideally within reach of our hubs Munich, Berlin, and London.Regular in-person events. We meet up in person twice a year as a full company, and teams connect regularly online and offline. From pub quizzes to hiking at Tegernsee - we like to keep it fun.Equity for everyone. Every team member gets a share package - so when Edurino grows, you grow with us.Truly international. English is our company language and our team brings amazing ideas and cultures from over 20 countries.Support beyond the job. In Germany, we offer KITA allowance, bike leasing (JobRad), and a company pension scheme. Everyone receives the gear they need (Mac or Windows), plus access to exclusive employee discounts.Room to grow. We believe in learning fast, failing forward, and lifting each other. There's budget and mentorship for high-performers who want to take the next step.

How to become part of the team

1. We look forward to receiving your application (CV is enough). Once we have reviewed it and decide to invite you, we schedule a first 30-minute interview where we get to know each other. You will have the space to tell us why you would be the perfect fit for us and we are happy to answer all of your questions. 
2. Depending on the position, there is now a small assignment for you - either an art/coding test or the elaboration of some questions within a case study.
3. We schedule another interview with the direct report of your position. You will elaborate the task or questions you have solved. 
4. You (e-)meet one of the co-founders. Depending of the position, we will now ask you for some references.
5. After a couple of days, we will get back to you with the final decision and you become part of #teamedurino, yay 
   The following onboarding steps include meetings with your onboarding buddy and your team members, getting to know everyone from both our business and tech teams, and, of course, receiving your EDURINO onboarding box

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