Paid Search Lead

ABOUT US

EDURINO is redefining early education through the power of play.

Founded in 2021, our platform blends storytelling, physical play, and digital tools to create hybrid learning adventures for curious minds aged 4–8. Developed by educators and loved by over 350,000 families, EDURINO empowers children to explore, grow, and thrive in an ever-changing world.

Behind our innovative learning system is a talented, multicultural team, passionate about helping every child play their way into a brighter future. With the support of our €17 million Series B funding, we aim to further optimize our products and scale up to become Europe's leading hybrid edtech brand.

Want to be part of our mission? Explore the role below:

ABOUT THE ROLE

Spotlight

As our Paid Search Lead, you shape how EDURINO´s adventurous learning experiences are discovered. You'll set and drive the strategy across Google Ads, Amazon Ads, and beyond, turning your budgets into measurable growth and visibility. This role is about creating impact at scale and taking our marketing to new heights.

What you will do at EDURINO

Own the paid search channels focussing on Google Ads & Amazon Ads 

Take responsibility for our paid search channels end-to-end: from strategy and planning to execution and reporting

Set and deliver ambitious targets for new-customer revenue, ncROAS/CPA, and contribution margin, always operating within a fixed budget

Develop and implement innovative strategies for query/intent coverage, automated bidding guardrails, feed design, and account architecture across Google and Amazon

Oversee robust experimentation frameworks across copy/assets, feeds, bidding, and landing pages with predefined decision thresholds and clear stop/scale rules

Manage budgets, pacing, forecasting, and reporting with rigor and transparency, taking platforms, GA4, and BI into account for decision-making.

Build strong relationships with external partners, agencies, and platform representatives to unlock betas, negotiate support, and accelerate learning

Drive innovation

Stay ahead of platform changes, AI‑driven automation, and emerging discovery surfaces (e.g., AI Overviews, retail assistants), always pushing for what is next

Embed AI into operating processes, including query clustering, negative discovery, feed enrichment drafts, anomaly detection, and insight synthesis, to increase speed and quality

Build, lead, and mentor a small, high‑output team and agencies, fostering a culture of pace, learning, and accountability

Foster synergies with adjacent channels and align with broader company goals

Collaborate across teams to ensure campaigns are insight-led, on-brand, and synchronized with inventory, pricing, and promotions

Orchestrate cross‑channel arbitration between Google, Amazon, and brand, minimizing cannibalization and maximizing total MER/ncMER through intentional brand‑term and allocation policies

Share learnings and best practices across markets and channels, ensuring scalable growth and consistent operating standards

ABOUT YOU

You are a true e-commerce expert who understands the nuances of both Google and Amazon advertising ecosystems. Unlocking new customer growth excites you, and you are just as comfortable in the data as you are in the platforms. 

Skills you need to bring

8+ years' experience in paid search, with deep expertise in e-commerce and a proven record of scaling spend and impact in high-growth environments

Demonstrable success in driving new customer revenue and managing efficiency to strict budgets

Hands-on experience with Google Ads (including Shopping and Search) and Amazon Ads, with a strong understanding of the e-commerce funnel

Experience managing product feeds, campaign automation, and performance optimisation

Leadership experience, ideally managing a small team and agency partners

Analytical and commercial mindset, able to forecast, report, and pivot quickly based on results

Highly organised, proactive, and comfortable working at pace and with ambiguity

Excellent communicator, able to influence at all levels and collaborate across functions

Embrace AI as leverage, integrating it into workflows and upskilling the team to improve speed, consistency, and decision quality

Passionate about learning, sharing knowledge, and continuously raising the bar for paid search performance

Advantages: 

Pertinent experience in a high-growth DTC E-Commerce Scale-Up

Deep understanding of / experience with our target group 'parents & families'

Fluency in German

About us

What we believe in

We believe that, in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products. We hire people who are passionate about the product and team, demonstrate raw curiosity, and bring the ability and willingness to continuously learn. 
EDURINO is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of ethnicity, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender. We foster a work environment that enables personal and professional growth and always strive to find the truth in discussions, independent of seniority or position as all opinions are respected.

What makes us special
A start-up culture based on trust. You own your schedule and location - what matters is what you move. Remote-first, outcome-focused. Work remotely from anywhere in Germany or the UK, ideally within reach of our hubs Munich, Berlin, and London.Regular in-person events. We meet up in person twice a year as a full company, and teams connect regularly online and offline. From pub quizzes to hiking at Tegernsee - we like to keep it fun.Equity for everyone. Every team member gets a share package - so when Edurino grows, you grow with us.Truly international. English is our company language and our team brings amazing ideas and cultures from over 20 countries.Support beyond the job. In Germany, we offer KITA allowance, bike leasing (JobRad), and a company pension scheme. Everyone receives the gear they need (Mac or Windows), plus access to exclusive employee discounts.Room to grow. We believe in learning fast, failing forward, and lifting each other. There's budget and mentorship for high-performers who want to take the next step.

How to become part of the team

1. We look forward to receiving your application (CV is enough). Once we have reviewed it and decide to invite you, we schedule a first 30-minute interview where we get to know each other. You will have the space to tell us why you would be the perfect fit for us and we are happy to answer all of your questions. 
2. Depending on the position, there is now a small assignment for you - either an art/coding test or the elaboration of some questions within a case study.
3. We schedule another interview with the direct report of your position. You will elaborate the task or questions you have solved. 
4. You (e-)meet one of the co-founders. Depending of the position, we will now ask you for some references.
5. After a couple of days, we will get back to you with the final decision and you become part of #teamedurino, yay 
   The following onboarding steps include meetings with your onboarding buddy and your team members, getting to know everyone from both our business and tech teams, and, of course, receiving your EDURINO onboarding box

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