Marketing Data Analyst

Atolls is the world's largest community-driven shopping platform, active in 20+ markets. 

We help millions make smarter spending decisions across discovery, evaluation, and (re-)purchase by connecting people with the right brands and retailers.

Our 1,000+ team across 10 countries builds products used every day at global scale, where you'll have real ownership and see your impact. Want to shape the destinations people rely on to shop with confidence? Keep reading.

About This Role:

We are looking for a Marketing Data Analyst (m/f/x) to join our Data Analytics team in Munich and drive data-driven marketing strategies across our customer products. This role focuses on optimizing marketing initiatives to acquire new customers and enhance retention across our diverse product portfolio. The ideal candidate will combine strong analytical skills with marketing domain expertise to deliver actionable insights that drive business growth.

Your contributions will help shape how millions of consumers interact with our platforms, guiding them to make smart, fair, and rewarding choices.

Our Benefits:

At Atolls, we believe in nurturing both your professional and personal growth. Here's what you can expect:

   
•    A culture that values personal and professional development, with internal mobility opportunities.
   
•    A supportive and open-minded team that embraces diverse perspectives and innovative ideas.
   
•    32 days of paid vacation plus your birthday off, giving you the time you need to recharge.
   
•    A flexible hybrid working scheme to balance work and life.
   
•    Access to a learning budget and internal training to help you grow in your role.
   
•    Mental health coaching to support your well-being.
   
•    Regular global and local get-togethers to celebrate successes and build connections.
   
•    The possibility of taking a sabbatical after two years with the company.
   
•    A cloud-based company setup, providing flexibility and collaboration opportunities no matter where you are.

*These are global benefits that apply to all employees, with additional local perks based on your location.

Responsibilities:

As a Marketing Data Analyst (m/f/x), you will:

• Design, execute, and analyze A/B and multivariate tests to optimize marketing campaigns.
• Analyze customer acquisition funnels across multiple channels and products
• Design and implement comprehensive marketing attribution models to accurately measure channel effectiveness.
• Work closely with data engineering teams to ensure data quality and availability
• Perform statistical modeling to understand customer behavior patterns and marketing impact.
• Conduct deep-dive analyses on campaign performance, identifying optimization opportunities.
• Support strategic planning initiatives with data-driven insights and forecasts.

 Your Profile:

• 3-5 years of marketing analytics experience with proven success in acquisition and retention analytics.
• Experience working in multi-product or multi-market environments.
• Background in e-commerce, digital marketing, or other customer-focused industries.
• Advanced SQL proficiency including complex queries, CTEs, window functions, and database optimization.
• Expert-level Python for data transformation, modeling, and automation.
• Experience with Git or similar version control tools and collaborative workflows.

Bonus points

1. Hands-on Experience Building Marketing Attribution Models.
2. Customer Retention / Lifecycle Analytics Experience (LTV, churn, cohorts)
3. Experience with Causal Inference / Incrementality Testing

Our hiring process:

1. TA Call: Meet one of our Talent Experts and get to know Atolls better.
2. Technical Round: Focus on the technical aspects of the role (Through a Live Case), and meet your potential manager.
3. Final Round: Meet other Atollians
   It varies from 1 to 3 interviews

*Some processes might slightly change according to needs

Ready to apply?

One focused application is all we need. If you truly fit more than one role, you're welcome to apply to up to three. This helps us match you with the right opportunity faster.

We review every application with equal care and will reach out if your profile aligns.

We're looking forward to receiving your CV in English.

#LI-AK1

At Atolls, we want to ensure that all employees can thrive in an inclusive environment. Our employment opportunities are open to every gender, race, religion, age, sexual orientation, ability, place of origin, or socioeconomic status. We remain committed to a culture of diversity, equity and belonging, where all employees are welcomed, respected, connected, and engaged. 

#LI-Hybrid

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